The Secret to Scaling a Global Empire

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 3 December 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Sir Martin Sorrell, the visionary founder and executive chairman of S4 Capital. With decades of experience shaping the advertising industry, Sir Martin shares his approach to building a purely digital advertising powerhouse. We explore his strategies for leveraging technology, adapting to market shifts, and scaling businesses with a focus on top-line growth. From disrupting traditional models to creating content ecosystems driven by data and efficiency, Sir Martin offers insights into the future of marketing and digital media. His candid perspective on leadership, innovation, and navigating the digital economy is truly unmatched.

Transcript

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0:00.0	Welcome back to office hours. I'm David Meltzer. I'm here with my infamous co-hosts, especially Jason Waller,
0:07.0	CEO of Power Home Solar, and of course the host of my favorite podcast, world-renowned, true underdog podcast.
0:15.2	Welcome back, my friend. Of course, I have one of my great partners over there, Mike Momola, speaker, author, entrepreneur, partner at media abundance, and of course, an incredible influencer of good, and the legend on the end, David Marino, the sports agent, partner at Brown Rudnick, a speaker as well, and an all-around great guy.
0:36.8	And we are here to welcome our first guest, Sir Martin
0:41.0	Sorrell, founder and executive chairman of S4 Capital. Welcome to office hours, Martin.
0:48.2	Hello, David. Hello from London. Hello from London. It is so nice that we have technology on our side to have you here.
0:56.9	And your company, S4 Capital, is one of the largest, if not the largest,
1:03.5	advertising and marketing services company in the world.
1:07.6	And it takes a while to get there.
1:10.0	Well, no, we're going to get the history right.
1:13.7	So I ran WPP for 33 years and that was.
1:18.6	And now we're building a new company.
1:21.0	We started it three years ago called S4 Capital, which is a digital advertising content, data, and digital media specialists.
1:33.3	So we'll get this around.
1:34.9	Before that, I was at Sarches, which also was the largest agency in the world.
1:40.9	So we've done it twice, and we're on our way to a third time.
1:45.0	And I'm sure the third time is always easier as you learn the secrets and have the relationships
1:52.0	in order to effectuate it.
1:53.0	What are some of those secrets that you've learned here coming into the third time of
1:59.0	scaling a business?
2:00.0	Statistically, when you have a person who has built two large companies successfully,
2:06.0	the third one's almost, quote, unquote, assure thing.
	...

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