You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics

to help entrepreneurs make their first or next step in business, they'll write one.

I am your host, Alex San Felipe.

How do you describe your marketing strategy?

Most of us, myself included, often just follow the

strategy and standards set by the industry that we're in. But today's guest tells us how and why

we need to get different with our marketing efforts if we really want to stand out. I'm bringing

a prior guest back on the show. His name is Mike McCallowitz. Mike is a best-selling author

of many books, including profit first and fix this

next, which we talked about last time he was on the show. In today's episode, we're talking through

points from Mike's book titled Get Different, which is focused on helping each of us get better

at marketing our products and services. Even if you don't consider yourself to be a marketer,

you'll be able to pull a lot of value from this conversation. For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com slash 130. And now let's not wait any longer.

Here's my conversation with my friend Mike McCallowitz.

Mike, welcome back to the Creating a Brand podcast. Alex, it is a joy to be back with you.

Yeah, man, really excited to have you back with us.

You were actually previously on episode number 53.

So it's been a little while.

We talked about Fix This Next to Grow Your Business and Creating a Brand listeners.

I encourage you go back and check out that episode if you didn't hear it.

It's at CreatingaBrand.com slash 053. Mike, actually, I never mentioned this to you, but we actually had a really big

shout out from Buzz Sprout on that podcast episode. They talked about it on their podcast,

...