Welcome to the Art of Online Business Podcast. My name is Rick Mulready, and I'm an online

business coach, Facebook and Instagram ads expert, lifestyle entrepreneur, and I'm a total

coffee snob as well. Each week, you're going to learn actionable strategies, mindsets, and tips that take the

guest work out of growing and scaling a profitable online business so that you can

truly become an entrepreneur with impact.

This podcast is your secret weapon for fast-tracking the growth of your online business.

Let's do this.

All right, all right, all right, all right, my friend, what's up?

Thanks so much for tuning back into the show here.

We're going to do this.

Let's have a little fun in the process, right?

Welcome back to the show, my friend, to another Wednesday episode here in the show.

This is episode number 463 episodes. Crazy. Crazy good on the podcast here. Thank you so much for

tuning back in, as always. Got a really good one here for you. My good friend and my copywriter is Brittany McBean. Brittany is

joining me again here on the show. She was a guest back in October of 2020 back on episode

number 434 where we talked about simple hacks for writing copy that converts and that was the

one of the top three downloaded episodes all year, all of 2020.

And so I wanted to, because back in that episode, we talked about some of the work that we

were doing for my launch of my new program at the time offer to optimized. And so we launched it in November of 2020. And it was a

really, really successful launch, not so much from a revenue standpoint, but from an earnings

per lead standpoint, from engagement standpoint, from a connection with my audience standpoint. The feedback was amazing.

And so I was really, really happy. All of our conversion numbers were really, really good.

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