THE SECRET TO HAVING THE CONNECTION YOU WANT WITH CLIENTS
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 • 1.2K Ratings
🗓️ 17 November 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Email me additional questions: briangburns@me.com
— SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
It would pay for itself if I closed only one new deal of $X value.
Please let me know by Friday if I can move forward with this 1 year course.
Thanks,
ME
Here are some student interviews from the courses:
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Audible 30 day Free Trial:
Transcript
Click on a timestamp to play from that location
| 0:00.0 | There's so much to learn about sales. |
| 0:03.1 | And one of the things I'm adding to the show, the podcast, is an after show where I'm going |
| 0:10.0 | to answer questions, digging deeper in a discussion-based, community-based approach on |
| 0:18.5 | LinkedIn. |
| 0:19.8 | We'll go live. |
| 0:21.4 | I'm thinking Wednesday or Thursday, or maybe both, early afternoon, Eastern |
| 0:28.1 | time, midday, West Coast, and really take out the key distinctions that I'm learning |
| 0:36.7 | through these interviews and present them back to you |
| 0:42.3 | folks see what you think answer your questions discuss the topics with you so look forward |
| 0:49.8 | on both my profile on LinkedIn and on the podcast company page. |
| 0:57.6 | I'll post it on both. |
| 0:59.2 | I'm not sure which one I will discuss it with, |
| 1:03.0 | but if you see it and you're interested, sign up, |
| 1:06.0 | I will record them all. |
| 1:08.3 | They'll all be put up onto YouTube as well so that you can watch it at your |
| 1:14.3 | convenience, if that's your bag. Or if you want to participate, look for those times, probably, you |
| 1:20.9 | know, get settled in on a time in the next week or so, seeing what works best for everybody. |
| 1:27.1 | Not everybody, but most people. And today's interview, |
| 1:30.9 | we've got a great guest, a podcast listener for a long time, and somebody who I've learned |
| 1:37.6 | to connect with over on LinkedIn. But what we're going to learn today, and one of the key |
| 1:42.9 | distinctions and the key mistakes that we make early in sales is we put on our sales voice. |
| 1:49.9 | We put on our sales persona. |
... |
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