The Secret to Getting 10M+ Views on YouTube Shorts #2596

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 31 October 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts [00:37] Discussing an interview with an 18-year-old girl who gets millions of views [01:14] Importance of storytelling and editing in creating successful YouTube shorts [02:06] Choosing mass consumer topics and using clickbait to attract views [03:10] The idea and total addressable market are crucial for success [03:51] Using shorts to drive traffic to other platforms for conversions [04:38] Dragging out the answer to keep viewers engaged throughout the short [05:21] Making shorts around 34 seconds in length [05:56] Retention doesn't matter as much as the percentage of people swiping away [06:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jenny Hoyos Youtube Channel Jenny Hoyos Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right, so today we're going to talk about the secret to getting 10 plus million views
0:05.1	on YouTube short.
0:06.4	So just FYI for everyone, I'm recording on the go right now.
0:09.9	Neil is still on the go because he hasn't found his mic yet.
0:13.2	So we're trying to figure this out, but we're still recording content here.
0:16.4	So the secret to getting 10 million plus views on YouTube, I watched this video, and
0:22.9	Neil, do you remember when we were in Boston, we were having dinner with the CEO of Wistia
0:27.7	and then it's the other guy, Jay Klaus, that was at the dinner.
0:31.3	We're at Ocean Prime.
0:33.6	And so he did an interview with this 18 year old girl.
0:38.0	Her name is Jenny Hoyos, so that's H-O-H-O-Y-O-S.
0:46.0	And this girl knows how to get 10 plus million views on her short.
0:49.4	So she'll make a video on like $1 boba or like, you know, these fries have been discontinued
0:55.5	and McDonald's are like, you know, all these types of videos, right, that like our mass
1:01.0	market.
1:02.0	So I wanted to share some of the ideas that I found from that video.
1:05.4	I found it really insightful.
1:06.4	I shared it with my team as well.
1:07.7	So hopefully we'll do some better shorts down the road.
1:10.0	We started doing marketing school shorts again.
1:11.6	We started kind of editing, changing up our editing style.
1:15.0	So Neil, you out here, I'll start here and then you can react to some of these, okay?
	...

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