This is the Gary Vee audio experience.

How do you assign value? What is value?

I saw it you had Puma socks and I my brain goes to those are 37 cents

that he paid nine bucks for because it has four letters in the same order with the same logo and it means something.

So you know for me that's just how the entire world works. Well Gary it is such a pleasure to be here with you today here at Art Basel, thank you so much for your time. Happy to be here, thanks for having me. You know, I wanted to start off. For those here at Basel, tell us about Visco, you know, this event, and what you want people to walk away with here?

You know, in general, when I do things with my companies,

whether it's VaynerX, which is the holding company that has VaynerMedia and Vayner 3,

which are two of the more prominent people playing at V,

or V Friends, which is my intellectual property, NFT project,

when we do things like Basil or, you know, NBA All-Star or Super Bowl or Cannes or South by,

really what I'm always thinking about is

how do we reverse engineer a scenario,

an activation, a collaboration,

or an event space that creates serendipity,

conversation, relationship building.

I think of it from a karma standpoint.

I think a lot about intent.

I think too many business people and companies when they're activating

and things like this are too transactional, right? Like, we're going to do this thing and we're

going to bring our clients and we're going to get the money. I just don't think like, I think

humans can sense that. And so I kind of go completely the other way, which is like, how do we

do something that brings so much value to anybody that comes, whether it's a personality that's there

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