Let's transition to direct to seller marketing.

So you have almost like a secret new strategy

that I feel like it's starting to become more popular,

which is PPL.

I feel like it wasn't super popular a couple years ago

and now it's starting to become more and more popular.

Yeah.

Like what, for people that don't know what PPL is can you explain it?

Yeah, PPL is just paper lead basically instead of PPC where you pay per click you have to set up the

campaign do it through your website PPL is just paper lead to literally you, they send you the lead, you pay them.

Yeah.

And I think the reason that is getting more popular is one, you don't have to to there's really two reasons one you don't have to set up any of your own like

marketing through your website that takes time you know that's take money you know at money that takes effort that

takes hiring somebody but a lot versus PPL you could just kind of plug and play yeah

but I think the more important part of it is with PPL these companies are spending like millions of

dollars on ad spend because they're doing it for investors nationwide in every

county yeah so they're their alguable investors nationwide in every county.

So their algorithms are going to be way more refined with Google

than yours are when you start out.

Because it's like, oh yeah, well, I just started, I'm spending five grand a month. Google's like oh yeah well I just started I'm spending five grand a month

Google's like whatever screw this guy but if this company but if this company is

like spending 250,000 a month yeah they're like, yeah, like, these are like, yeah, they got their own rep, like, everything's out.

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