The Secret Science of Liking: Unveiling Persuasion Tactics
Win Make Give with Ben Kinney
Ben Kinney Training
4.9 • 1.5K Ratings
🗓️ 11 April 2025
⏱️ 35 minutes
🧾️ Download transcript
Summary
Ben Kinney, Chad Hyams, and Bob Stewart dive into the art of persuasion with a focus on the power of liking. Discussing principles from Robert Cialdini's "Psychology of Persuasion," they explore how mutual goals, commonalities, and genuine compliments can enhance relationships in sales and leadership. The hosts offer practical strategies such as the FORD method for rapport-building and the impact of cooperation and appearance. Discover how small gestures can influence interactions and why understanding these dynamics is crucial for personal and professional success.
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Connect with the hosts:
• Ben Kinney: https://www.BenKinney.com/
• Bob Stewart: https://www.linkedin.com/in/activebob
• Chad Hyams: https://ChadHyams.com/
• Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/
More ways to connect:
• Join our Facebook group at www.facebook.com/groups/winmakegive
• Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up
• Explore the Win Make Give Podcast Network: https://WinMakeGive.com/
Part of the Win Make Give Podcast Network
Transcript
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| 0:00.0 | Welcome to the Win Make Give podcast. |
| 0:10.0 | This is Ben Kinney, joined with Chad Himes and Bob Stewart. |
| 0:14.8 | Today, we're going to talk about another factor of persuasion called liking. |
| 0:23.6 | Ben, before we start, you look really handsome today. Like, did you do something different with your hair or? |
| 0:26.6 | You just want him to feature you on this episode and make sure that he likes you a little more, |
| 0:31.6 | huh, Bob? |
| 0:32.6 | Flattery will get you everywhere in my world. |
| 0:35.6 | Thank you, Bob Stewart. If you would like to make a |
| 0:38.9 | positive comment about my metabolism, that would be appreciated next. You know that's coming from |
| 0:45.0 | Bob's, Mike. Not from the hard to like Chad Heinz. That's right. I won't be saying much on |
| 0:51.2 | this episode. Chad, you should probably just listen to this episode instead of participate. |
| 0:54.9 | I'm going to take notes. |
| 0:56.1 | It's a solid point. |
| 0:57.8 | Ladies and gentlemen, people decide to do business with you because they like you. |
| 1:04.5 | They decide to work with you because they like you. |
| 1:07.1 | They will buy something because they like you. |
| 1:10.4 | All of the things that we |
| 1:11.7 | talk about sales leadership coaching recruiting marketing this is a tool that |
| 1:19.2 | could be used for you now in the book that we've been discussing heavily in this |
| 1:24.0 | series called influence the psychology of persuasion by Robert Childini, Dr. |
| 1:29.9 | or Robert Childini, he shared an interesting story. |
| 1:35.4 | And it was an MBA case study where they took a look at two different colleges, and just to kind of |
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