The Secret Sauce Of Brain-Stimulating Supplements - The Most Advanced Smart Drug Formulas Known To Humankind

Ben Greenfield Life

Ben Greenfield

Education, Fitness, Self-improvement, Health & Fitness

4.6 • 5.2K Ratings

🗓️ 13 October 2022

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

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Summary

My inspiring, intriguing, and mad scientist-esque smart drugs and nootropics expert guest on today's show is Mark Effinger, AKA "Mr. Noots."

Together, Mark and my buddy Matt Gallant (CEO of biOptimizers) masterminded Nootopia, the first-ever company to offer 100% personalized, customized nootropics stacks. Previous articles & episodes:

A seasoned entrepreneur and intrapreneur (entrepreneur while working within a large organization), Mark has been successful in industries from advertising to lasers to software and more. Companies turn to Mark for his clear grasp of the startup-to-sellout process, and he's passionate about working with CEOs, company founders, and management. Mark is a specialist in biochemistry, hormone and brain optimization, product development, social media, online media, software development...you get the idea.

The death of Mark's former wife from a painkiller overdose put him on the path to creating high-performance experiential nutritional supplements. After four years of development, he released a product called "Limitless NZT-48," as in the movie. Mark considers the biggest challenge with nootropics to be that everyone’s brain chemistry is unique. For the first time ever, Nootopia has solved this with a personalized process and product. First, you fill out an intake form. They use this to evaluate your goals and brain chemistry, then customize their nine core blends. Whether you want to say goodbye to afternoon energy crashes, increase your verbal fluency, boost your emotional intelligence, or reach other optimization goals, Nooptopia gets you 100% personal help every single day. The system even comes with an app that guides you every step of the journey and allows you to give feedback to customize your blends even further.

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Transcript

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0:00.0	My name is Ben Greenfield and on this episode of the Ben Greenfield Life Podcast.
0:04.3	Once you've gone from feeling like crap to feeling like a rock star,
0:08.2	it resets your belief system that maybe there's something more than just living or surviving.
0:13.9	There's actually this kind of superhuman or at least super optimal performance state that you can achieve.
0:22.9	Faith, family, fitness, health, performance, nutrition,
0:29.1	longevity, ancestral living, biohacking, and a whole lot more. Welcome to the show.
0:40.9	Let's talk salt. You may often see me wearing a giant fanny pack. I think most people think it's a
0:47.3	gun in my fanny pack. Occasionally, you could be correct, but most of the times, things like
0:52.5	electrolyte packets, vitamins, little bits of peppermint oil for my tummy, and salt. I also have a
1:00.6	big salt, my fanny pack. I am a fiend for amazing salts. I'm a sucker for a wide variety of some
1:08.3	of the best tasting salts in the planet for the cells, Conan Black Salt, you name it, but my favorite
1:13.1	salt, bar none, and trust me, I've tried a ton of them. It's called Kalimas Salt. Super delicious,
1:18.0	super crunchy, great finishing salt for steak or cookies or anything else that you want. It's
1:23.4	totally free of ocean-borne microplastics. The flavor profile is astounding. It's harvested from
1:29.0	the Kalimas Salt Flats in Mexico. They actually support all the saline narrows down there, which other
1:33.6	people apparently collect the salt. There you go. Got a new word. And you get your first bag for free.
1:39.6	That's the best thing. Maybe besides the deliciousness you're going to induce at your home,
1:44.0	or wherever else you cook, you'll impress your friends because suddenly your food will taste good,
1:47.7	and all you changed was the salt. No, seriously, I go through bags and bags of this stuff. You
1:52.0	get a free bag. Here's how. Go to greenfieldsalt.com. Yes, it's that simple. Go to greenfieldsalt.com.
1:57.7	You need to switch to the salt that I use and your taste buds, your friends, every aspect of your
2:02.9	life. Well, thank you. Greenfieldsalt.com. We've established the fact that I am super into salts. I
	...

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