4.8 • 679 Ratings
🗓️ 18 April 2025
⏱️ 41 minutes
🧾️ Download transcript
Kirbie’s hosting solo today with the co-founders of Australian suncare brand Ultra Violette! Beauts Ava Matthews and Bec Jefferd stopped by the studio before heading back to Oz to talk about the brand’s expansion into the US and launch in Sephora. The ladies explain why they formulate for every country, what they think about sunscreen boosters in US formulations, misinformation about sunscreen as a whole, what they pay for their employees to get done, and what “gives them the shits” about how sunscreen is marketed.
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0:00.0 | G-M-L-A-M, Los Angeles. |
0:05.6 | Hi, Kirby. |
0:07.1 | Hi, Sarah. |
0:08.5 | Welcome to Los Angeles. |
0:14.2 | Blams. |
0:15.3 | We have talked about this brand, these products, endlessly. |
0:20.5 | And my new favorite saying is our longstanding national |
0:23.7 | nightmare is over. They're finally in the U.S. Ultraviolet is at Sephora so you can easily |
0:31.1 | get your hands on it. You don't have to hoard it from your international travels like myself and |
0:35.9 | Sarah were for many, many years. You guys know |
0:38.5 | that this is a brand that I talk about nonstop. This is my go-to sunscreen. I absolutely love it. |
0:46.0 | When I first found it, I was so thankful. I remember hearing all the hype. It was an if you know, |
0:51.0 | you know, type of thing, especially in the U.S. And I am so glad to have both |
0:55.9 | of the founders here from good old Australia. They made their way to the U.S. Beck Jefford and |
1:01.7 | Ava Matthews. Welcome to Los Angeles. Thank you, Kirby. So happy to be here. Thank you. |
1:08.2 | Are you proud that I'm not saying ultraviolet anymore? |
1:11.9 | Look, I take it. I take it it. I don't care. If I'm sitting in a room with you, I don't really care. |
1:16.5 | I would love to give you guys a, the listeners, a quick little intro for each of you. So, Beck, |
1:23.3 | a strategic business leader, product developer, who has worked in leadership roles at L'Oreal and |
1:28.7 | Mecca, Ava, brand strategist, PD expert, and marketer who has worked at Mecca as well, |
1:34.2 | and brands like Elemiss and Rational. |
1:36.4 | I think on your bio it said what, like delinquents, sunscreen delinquent? |
... |
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