4.6 • 12 Ratings
🗓️ 4 July 2024
⏱️ 5 minutes
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Bachan’s founder Justin Gill transformed his grandmother’s beloved family recipe into the fastest-growing condiment brand in America. Now he’s trying to turn it into the next Sriracha.
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0:00.0 | Here is your Forbes daily briefing for Thursday, July 4th. |
0:05.0 | Today on Forbes, the secret sauce behind this 350 million dollar |
0:09.9 | Japanese barbecue sauce? Grandma. |
0:13.0 | A crucial ingredient for a July 4th barbecue is the sauce. |
0:18.0 | From a headquarters nestled between vineyards in Sonoma County, California, |
0:22.0 | pounds of ginger, rice vinegar, mirin, vine |
0:23.1 | in Sonoma County, California. |
0:22.1 | Pounds of ginger, |
0:24.0 | rice vinegar, mearin, and sesame oil |
0:26.2 | are sent to be mixed in large vats of what will soon become |
0:29.7 | Bachan's Japanese barbecue sauce. |
0:31.8 | The various flavors will then be piped into its signature plastic squeeze |
0:36.0 | bottles. Justin Gill, Batchan's 43-year-old founder and CEO, points out that he |
0:42.3 | was first to use the now trendy packaging |
0:44.3 | that's ubiquitous on grocery store shelves. Gill says quote I wanted to build a |
0:49.7 | brand that was approachable and accessible one that would work just as well at Whole Foods as it would in Walmart. |
0:57.0 | The mass appeal of Bachans is one of many reasons why Gill's sweet and savory sauce started to stick soon after he launched the brand in 2019. |
1:06.2 | A beloved family recipe is another. |
1:09.8 | Bachans, named after the Japanese American term for Granny, originated from a sauce his own |
1:14.9 | grandmother made for decades. |
1:17.3 | Bachans is now the top selling barbecue sauce at both Amazon and Whole Foods and the fastest growing condiment brand in the country. |
1:25.8 | With estimated annual revenue topping $70 million, |
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