The secret power of onboarding, w/Canva's Melanie Perkins
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 29 March 2022
⏱️ 49 minutes
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Summary
Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use — but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).
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Transcript
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| 0:00.0 | Real leaders don't back down when the stakes are high. They innovate. They push forward, |
| 0:07.5 | and then they take the stage at the Masters of Scale Summit. |
| 0:11.6 | Join us in San Francisco, October 7th to 9th to hear from the CEO of the New York Times, |
| 0:17.1 | scientists using cutting-edge technology to find cures, the leader of crypto powerhouse |
| 0:22.0 | Coinbase, a retired four-star general, and many, many more. |
| 0:26.7 | Apply now at mastersofscale.com slash apply 25. |
| 0:31.7 | That's masters of scale.com slash apply 25. |
| 0:36.9 | Your company's data is everywhere in systems, in silos and across teams. But if your |
| 0:42.8 | AI can't reach it, then that data isn't working for you. Every business has unique data, |
| 0:48.0 | what really makes a difference is how you use it. IBM helps your AI access your data wherever |
| 0:53.4 | it lives to change how you do business. Let's create |
| 0:57.5 | smarter business, IBM. Hmm, where is it? How to win friends and influence people? No. The seven |
| 1:08.2 | habits? Nah. Ah, okay. |
| 1:11.5 | How to improve your memory? |
| 1:15.1 | How many times have you shook somebody's hand and two seconds later you're looking at them and you don't remember their name? |
| 1:29.3 | That's Ron White. |
| 1:30.5 | He's a memory expert with courses seminars and a YouTube channel on how to improve your memory, |
| 1:35.6 | which is good news if, like me, you've ever met someone at a party and forgotten their name |
| 1:41.2 | in the middle of talking to them. |
| 1:44.6 | It's not because you've got a bad memory. |
| 1:48.1 | Your brain is not hearing a name and forgetting it two seconds later because you have a bad memory. |
| 1:55.0 | It's a problem of focus. |
... |
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