The secret ingredients of great hospitality | Will Guidara

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4.1 • 11.9K Ratings

🗓️ 26 October 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his fancy four-star restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing this kind of "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they could ever possibly expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection – no matter what business you're in.

Transcript

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0:00.0	Hey Tuleez, Hugh, you're listening to Ted Talks Daily.
0:06.8	Today's speaker knows a thing or two about hospitality.
0:10.0	Will Gidara is the restaurant tour behind some of the world's best and most beloved restaurants.
0:15.8	Places like Eleven Madison Park and Nomad.
0:18.6	In his 2022 talk from Ted at BCG, Gidara shares his approach to serving clients, co-workers
0:24.1	and customers that we can all use, something he calls unreasonable hospitality.
0:29.5	This is after the break.
0:30.5	Hey Ted Talks Daily listeners, I'm Adam Grant.
0:35.2	I host another podcast from the Ted Audio Collective.
0:37.8	It's called Workless and it's about the science making work not suck.
0:42.4	Next time.
0:43.4	You want to ask, what do people care about here?
0:46.0	What do people get really rewarded for or if they violate these norms or behaviors, what
0:53.0	do they get really punished for?
0:54.8	How to recognize a company's culture from the outside and strengthen it from the inside.
0:59.4	Find Worklife on Apple Podcasts, Spotify or wherever you listen.
1:03.2	Thanks to our partner, Destination Canada for sponsoring today's episode.
1:10.6	Connect with a place people from all over call home.
1:13.2	Enjoy vibrant multicultural cities like Vancouver, Montreal and Toronto.
1:17.4	I love all those cities.
1:19.2	And take in incomparable landscapes from the heights of the Rocky Mountains to the wide
1:23.5	open prairies.
	...

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