The secret ingredients of great hospitality | Will Guidara

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

4 • 1.2K Ratings

🗓️ 27 February 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his Michelin-rated restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection -- no matter what business you're in. After the talk, Modupe shares a collaboration-sparking activity to help you connect with the people you work with.

Transcript

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0:00.0	Ted Audio Collective
0:09.1	At the end of each year, I choose a word that captures how I want to approach life in
0:14.3	the upcoming year.
0:15.9	In 2022, my word was amazement.
0:20.5	I wanted to walk through life amazed at both the big and little wonders that were present
0:25.8	all around me.
0:27.5	Like how in November, we still had leaves on the trees, or how my nephew finally beat
0:33.9	me in one-on-one basketball.
0:36.6	He's almost six feet, and I knew it would happen one day.
0:40.2	But it's been amazing to watch his skills progress and his love of the sport rival mine.
0:46.3	Adopting a word and changing my perspective helped make 2022 an incredible year for me.
0:53.4	And while I learned how to conjure up a feeling of amazement in myself, I've been wondering,
0:59.7	what are some ways we can amaze others?
1:06.8	I'm Madupe Akinola.
1:09.0	This is Ted Business.
1:11.0	Our speaker today is author and restaurant tour, Wilgadera.
1:15.4	He formerly co-owned 11 Madison Park, a Michelin star restaurant in New York City.
1:21.9	And this talk will explain how no matter what industry you work in, you can craft extraordinary
1:28.0	moments centered in human connection.
1:31.9	Then after the talk, I'll share a process that can help you amaze people at work, but
1:37.8	first, a quick break.
1:45.3	For nearly a decade, I owned an operator restaurant called 11 Madison Park.
	...

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