When you feel fatigued, when you want to say no, when you don't want to go to the gym,

when you don't want to make that sales call, when you don't want to get your funnel working,

when you don't want to start new, when you don't want to say no to someone, you should say no to,

or say yes to someone else, you should say yes to. Literally for me still, I fall back on my

why when I think of my kids and going backwards and being in control, I could push through anything.

Nothing will stop me. A bad day. I think that's the wrong question when you see somebody successful.

I think it's more of like asking them what their why was or how they overcame obstacles.

Or how they persevered. Welcome to the Dean Graziosi show. All success starts right here.

Seven levels deep was probably the biggest impact, the biggest thing in the impact of my life ever.

Really? Yeah. One day. So I hired a guy named Joe Stump. Do you know Joe Stump?

No. Great guy. He's in the marketing world, but I hired him because I want more engagement with

my students. So it's it's all about if you can get somebody to digest some of your book. If

somebody will read 30 pages of your book, they'll read the whole book. How do you get them to

the first 30 pages? So I'm always obsessing and trying to create ethical bribes, whatever I

could do to get you to take action, right? We know books work. It's the books in the action. So I was,

oh, so anyway, so Joe comes in and he said, I want to do whatever I can. And he said,

have you ever done the seven levels deep? I don't know where he got it from. This is probably about eight

years ago. She was two. So about eight years ago. And I said, if it's good, just give it to me.

I'll take it. And he's like, I want to go through it with you. I'm like, listen, and I paid Joe

10 grand for half a day of consulting at the time. And he's like, I said, I want to go through. I

just want it because I won't give it to you unless you do it. So we sit there and what the seven

levels deep is is finding everybody wants to know your purpose and what's what's this meaning of life

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