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Forbes Daily Briefing

The Seahawks Are Super Bowl Champs — But Their Owner Can’t Profit From The Big Win

Forbes Daily Briefing

Forbes

Business, Tech News, News

4.418 Ratings

🗓️ 10 February 2026

⏱️ 5 minutes

🧾️ Download transcript

Summary

As executor of her late brother’s estate, Jody Allen led Seattle to its second title. NFL rules, however, may cut short the celebration by forcing the team to hit the market.

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Transcript

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0:00.0

Here's your Forbes daily briefing for Tuesday, February 10th.

0:05.0

Today on Forbes, the Seahawks are Super Bowl champs, but their owner can't profit from the big win.

0:13.0

Jody Allen could hardly contain her excitement on Sunday night, repeatedly shouting, quote,

0:20.0

let's go from the on-field stage.

0:22.9

This was after her Seattle Seahawks had handily defeated the New England Patriots 29 to 13 in Super Bowl 60.

0:30.6

Over roars from a raucous crowd of Seattle fans at Levi's Stadium in California, the Seahawks'

0:36.2

67-year-old chairwoman said, quote,

0:39.2

it has truly been a magical season from the very first game to tonight here in Santa Clara.

0:45.3

And while winning a championship was more than enough reason to celebrate, Jody Allen also had a

0:50.8

little more at stake. It may be the first and only time she has an opportunity to raise the Lombardi trophy.

0:58.1

That has nothing to do with Seattle's prospects on the field.

1:01.8

After tying for the NFL's best record in the regular season

1:04.5

and delivering a dominant Super Bowl performance worthy of the defense's quote

1:09.1

Darkside nickname, the Seahawks are already favorites to

1:13.0

repeat as champions in 27, according to sportsbook Fandul. However, the franchise is owned by the

1:20.4

estate of Microsoft co-founder Paul Allen, who bought the Seahawks for $194 million in 1997,

1:29.8

saved them from a potential move to Los Angeles,

1:34.2

and died in 2018 from complications of non-Hodgkins lymphoma,

1:42.0

and NFL rules prevent estates, foundations, and trusts from holding equity stakes in the league's franchises.

1:45.9

There is no hard and fast rule about when a sale must occur, but many league insiders believe that time is coming very soon, especially after the

1:51.4

expiration of a provision from the construction of the Seahawks' home stadium, Lumen Field,

1:56.7

that required that 10% of any sale proceeds be shared with the state of Washington.

...

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