We're at McKay here and welcome to another edition of the Art of Manliness Podcast.

A lot of guys would like to build bigger muscles, and they may have heard that in order

to do so, they need to activate something called hypertrophy.

But what is hypertrophy, and how do you achieve it in order to get swole?

My guest, Body Building and Strength Coach Paul Carter, will unpack what you need to know

today on the show.

To begin into the difference between size and strength, the two big myths around hypertrophy,

the right number of sets to do for developing a muscle group, why Paul thinks machines

are better than free weights for building bigger muscles, and more.

After the show's over, check out our show notes at a-wim.is slash hypertrophy.

All right, Paul Carter, welcome to the show.

Thanks, but I'm glad to be here finally.

Yeah, we've been trying to track you down for a few months, you're a busy man,

but you are a Body Building and Strength Coach, and you've been in the game for over two decades.

I've been reading your stuff on your own website, Lyft Run Bang, T Nation, Elite FTS,

for a long time, and you've got an interesting career path because you started off in Body Building,

and then you did professional powerlifting for a decade. That's where I found you

with your powerlifting stuff, but then you shifted back to Body Building.

So, sorry about this, why the initial shift from bodybuilding to powerlifting? What was going on there?

Well, first off, I'm glad you actually got that order correct because a lot of people

through the past few years either finding me through social media, those means

have made comments like that I made this shift to create a brand or whatever when,

...