Hey guys, welcome back to Skin Anarchy. Today's episode is very special because we are going to be interviewing somebody who is the founder of a wonderful brand that I've been loving recently.

And I think it's really important to talk about products that are truly efficacious, but more importantly to kind of spotlight people who get it, that skincare is not one and done.

And it needs to be made to be flexible and usable by everybody. So without

further ado, I want to introduce you guys to Jordan Harper, who is a board certified nurse

practitioner, and she is the founder and CEO of Barefaced. Welcome, Jordan. I'm so excited to host you.

Thank you. Excited to be here. Yeah, I want to dive in. Start at the beginning, if you don't mind.

I mean, you spent nearly a decade in aesthetic medicine. What was that turning point that made you realize, you know, the skincare industry needed something simpler?

So it's interesting. I look back. I never planned on having a skincare line. That's something, it's so funny how life, if you just keep looking for opportunities,

things evolve. And I'm so proud of what bareface is today. But before bareface was ever anything,

I was treating patients in office for injectables like fillers and Botox and laser treatments and

skin concerns. And what I saw time and time again, let me just say this. Before that, I was working in the ICU for

several years. And I think that helped me to really become a good problem solver. Obviously,

the problems were high pressure in the ICU, transition that into an office setting, treating

skin care and skin issues, a lot less pressure, but a lot of

vulnerability that patients express and they're coming in with some of the things that they're

most uncomfortable with and sharing that with you. And I saw time and time again, thousands of

patients ready and willing to invest in office treatments, whether that

be injectables, laser treatments, what have you, surgery even, but they weren't using consistent

skincare. And what I compare that to is like going to the dentist. You can go to the dentist

twice a year, but if you do not brush your teeth morning and

night every single day, like, what do you think your oral health is going to be like? Not great.

The same thing applies to the skin. And I approach, I would say I approach pretty much every

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