Welcome to the Graham Cochran show where each week I help you create more money,

margin, and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

Okay, today's a special day because I'm honored to hang out with my new friend, Dr. Benjamin

Hardy, incredible author, organizational psychologist, co-founder of scaling.com, which is his

newest endeavor, which I'm really excited about. I've been a fan of Ben Hardy's books.

I've reviewed a couple of them on the show and on YouTube. And I got to bump into him at

Myron Golden's event just a couple of weeks ago. Myron's like, hey, you got to come. Dr. Benjamin

Hardy is coming. I was like, I love this guy's stuff. So it was great to get to bump into you.

That whole day was amazing. But the new book is The Science of Scaling. Grow your business bigger

and faster than you think

possible. Ben, I'm pumped to have this conversation and dive into all things growing, thinking,

scaling, and just actually living the life you want to live, which I think is the point of it.

So thanks for spending some time with us today.

For sure, Graham, happy to be with you.

Bro. So the two books that I reviewed, I think, on this channel, Gap in the Game, you co-wrote with Dan Sullivan and then 10X is easier than 2x. You co-it with Dan Sullivan. You've written a bunch of books on your own. You've written a few with Dan.

I remember the first time somebody told me you have to read Gap and the Gain. I was struggling with the tension between I see so much greatness in my future. I've done so many great things. My wife's like, can't you look at the things you've done? And I'm like, but what about the things I could do? And I was having this conversation with a buddy of mine. He's like, you know, the book you need to read. And he sent me a gap in the gain. And I read it. And it just really gave me practical tools. First, it made me feel like I'm not crazy, that there is this tension between the ideal, where I want to be. But why I was feeling the way I was feeling is being in the gap, as you call it, as Dan calls it.

But then looking at the gains, that book is immensely practical.

And then when 10x is easier than 2x came out, I thought, well, that's a ridiculous title.

But I love it.

And I want to understand it.

And I love the magic of thinking big.

And I love some of these other

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