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Masters of Scale

The science of fresh starts

Masters of Scale

WaitWhat

Startups, Business, Mindset, Management, Bob Safian, Entrepreneurship, Diversity & Inclusion, Reid Hoffman, Jeff Berman

4.64.4K Ratings

🗓️ 1 January 2026

⏱️ 37 minutes

🧾️ Download transcript

Summary

To kick off 2026, we’re revisiting our conversation with behavioral scientist Katy Milkman. The Wharton professor and bestselling author of “How to Change” sits down with host Jeff Berman to share proven ways to create positive, lasting changes in our lives and our organizations.

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Transcript

Click on a timestamp to play from that location

0:00.0

Does it ever feel like you're paying for 20 platforms to do the job of what really should be just one?

0:06.5

That's not software as a service or SaaS. It's sad. Software as a disservice. Replacing your

0:13.8

stitch-together tech stack with one platform for all your departments? Well, that's Rippling.

0:19.2

Rippling eliminates the bottlenecks and busy work of legacy

0:21.8

tools and point solutions by uniting your global HR, IT, and spend teams on just one platform. And right now,

0:30.6

you can get six months of Rippling free when you sign up at rippling.com slash scale. That's r-i-p-p-l-i-n-g.com slash scale. Don't get sad. Get

0:43.8

Rippling. Terms and conditions apply. Imagine there is some chore that you are struggling to

0:51.2

motivate yourself to pursue. In my case, when I started doing this, it was exercising regularly.

0:57.2

I was just really dreading that.

1:00.8

But knew I needed to do it.

1:02.0

It was important for my mental health and good for me in the long run.

1:04.5

And it felt great afterwards.

1:06.1

It's just that at the end of a long day, that is not where I wanted to be.

1:12.1

Katie Milkman is an expert on change, but even she has trouble sticking with good habits

1:17.6

sometimes. That's when she puts her social science toolset to work.

1:22.4

I was kind of an audiobook addict, and I really enjoyed digging into novels that were lowbrow, and that

1:30.3

wasn't the best use of my time. So what I ended up doing to solve my own problem, and others

1:36.1

have told me I did the exact same thing, was just engineering a solution where I only allowed

1:40.3

myself to enjoy these temptations that I craved, these audiobooks, when I was at the gym.

1:45.0

That was my rule.

1:47.1

And this rule really transformed my experience.

1:50.7

Suddenly, I would start looking forward to going to the gym to find out what was happening

...

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