The Schlitz Mistake

Everything Everywhere Daily

Gary Arndt

History, Education

4.8 • 1.8K Ratings

🗓️ 13 January 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the early 20th century, the Schlitz Brewing Company of Milwaukee, Wisconsin, was the largest brewery in the world. However, by 1980, the company had fallen on hard times and was purchased by a competitor in a hostile takeover. The company was so bad that it eventually killed the company that bought them. However, the demise of Schlitz wasn’t one of changing tastes or bad luck. It was a series of self-inflicted wounds. Learn more about the Schlitz Mistake and how a series of bad decisions killed the world’s largest brewery on this episode of Everything Everywhere Daily. Sponsors Mint Mobile Cut your wireless bill to 15 bucks a month at mintmobile.com/eed MasterClass Get up to 50% off at MASTERCLASS.COM/EVERYWHERE Quince Go to quince.com/daily for 365-day returns, plus free shipping on your order! ButcherBox New users that sign up for ButcherBox will receive 2 lbs of grass-fed ground beef in every box for the lifetime of their subscription + $20 off your first box when you use code daily at checkout! Subscribe to the podcast! https://everything-everywhere.com/everything-everywhere-daily-podcast/ -------------------------------- Executive Producer: Charles Daniel Associate Producers: Ben Long & Cameron Kieffer Become a supporter on Patreon: https://www.patreon.com/everythingeverywhere Update your podcast app at newpodcastapps.com Discord Server: https://discord.gg/UkRUJFh Instagram: https://www.instagram.com/everythingeverywhere/ Facebook Group: https://www.facebook.com/groups/everythingeverywheredaily Twitter: https://twitter.com/everywheretrip Website: https://everything-everywhere.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	In the early 20th century, the Schlitz Brewing Company of Milwaukee, Wisconsin was the largest
0:05.2	brewery in the world. However, by 1980, the company had fallen on hard times and was purchased
0:11.0	by a competitor in a hostile takeover. The company was so bad that it eventually killed the company
0:16.4	that bought them. However, the demise of Schlitz wasn't one of changing tastes or bad luck. It was a series
0:23.4	of self-inflicted wounds. Learn more about the Schlitz mistake and how a series of bad
0:29.0	decisions killed one of the world's largest brewers on this episode of Everything Everywhere
0:34.0	Daily.
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1:51.1	While Schlitz was a brewery and a brand of beer, this episode really isn't about beer
1:55.9	or brewing per se.
1:57.5	This is an episode about business, a business that destroyed one of the world's greatest
	...

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