The Sales Tactic that added $35M in Sales | Ep 258
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 15 December 2020
⏱️ 8 minutes
🧾️ Download transcript
Summary
Sometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:11) - The struggle and breakthrough in supplement sales
(3:55) - Introducing the game-changer: the assumed close
(5:17) - Expanding the strategy: upselling across locations
(6:01) - Applying the assumed close beyond supplements
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript
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| 0:00.0 | Hey guys, love that you're listening to the podcast. |
| 0:02.4 | If you ever want to have the video version of this, |
| 0:05.3 | which usually has more effects, more visuals, more graphs, |
| 0:07.8 | you know, drawn out stuff, |
| 0:09.2 | sometimes it can help hit the brain centers in different ways. |
| 0:12.4 | You can check out my YouTube channel. |
| 0:13.4 | It's absolutely free. |
| 0:14.6 | Go check that out if that's what you are into. |
| 0:16.2 | And if not, keep enjoying the show. |
| 0:18.5 | What I want to share with you is the one sales tactic |
| 0:21.9 | that has directly made over $35 million for my company. |
| 0:25.8 | And I want to show you how I learned it. |
| 0:28.5 | Welcome to the game where we talk about how to get more customers, |
| 0:30.7 | how to make more per customer, |
| 0:31.9 | and how to keep them longer. |
| 0:32.7 | And the many failures and lessons we have learned along the way. |
| 0:35.2 | I hope you enjoy and subscribe. |
| 0:37.3 | So when I was at my own gym back in the day, |
| 0:41.5 | about eight years ago, I was really struggling, right? |
| 0:44.6 | And I was traveling to come back home or something. |
| 0:47.4 | And during a layover, I saw this guy |
| 0:49.3 | that I used to go to college with. |
... |
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