We're not completing what's involved with sales.

When we just say the word sales,

you're bringing it down to the most shortest element

and the thing that seems negative like somebody's pushing me.

What I'm really in the business of doing is selling people on the notion

to allow me to take care of them.

So you need to complete the sentence when they say the word sales.

I want to sell people on allowing me to

be their friend, allowing me to find a permanent solution. I want to sell people on giving them

choices and not ultimatums. All right, guys, today I got an amazing guest. He's been on the podcast

several times. He's done a lot of training with us. His name is Joe Chris Sara, and he's an expert in sales, business,

home services. He knows a lot about HVAC. He's the guy in the home closing deals. He's based

out of L.A. Service sales coach for Plumbers, HVAC technicians, comfort advisors, and electricians,

and even garage drug company, service MVP.

He's known as America's service sales coach. Joe Grasara has been transforming the way home

service contractors think about sales and business management for decades. As the founder of

contracting selling.com and the creator of Total Immersion Sales Summit, Joe has helped thousands of owners, managers, and technicians triple their results

while creating happier customers. Joe isn't just about theory. He's about real world results.

Joe is helping contractors across the country, earn more, serve better, and build businesses

that thrive. And he wrote an amazing book. It's right here. And it's one of the things we make our technicians read, what should we do? And I'm a big endorser of this book. Tommy, thank you. Thanks for inviting me here again. You know, it's like when I first met you, I remember when you first met I thought it was just

going to meet a client I didn't had no idea I was going to have somebody changed my life and

and definitely become a great friend too I didn't know I was going to get a friendship out of it

...