The Sage Toda-Nation Interview with Throwing Fits

Throwing Fits

Arts, Fashion & Beauty

4.9 • 2.1K Ratings

🗓️ 13 July 2026

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

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Our interview with Sage Toda-Nation is straight heat. Sage—founder and designer of the eponymous brand Sage Nation and the creative director of YMC—was kind enough to swing by the conference room in our hotel basement in between Paris Fashion Week appointments to share the secret to beating the heatwave as a pale Brit, whether or not it's finally coming home, people not realizing his actual name is Sage Nation and also thinking his brand is Japanese (complimentary), there's too much storytelling in menswear these days, he's all about the combination of perspective, balance and purpose, terrace culture, the rule of five, his humble beginnings trapping out the bedroom, cash flow is king, the big pants that changed everything but maybe it's finally time to move on, he has three iconic banger collabs on deck and effectively teases them out, the legend of YMC and just how he got hired, balancing his work for two brands and what makes them each different and special, and much more on Sage Toda-Nation's interview with The Only Podcast That Matters™.

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Transcript

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0:00.0	Our guest this week is here to sage the vibes and pleads his allegiance to one nation on the pod.
0:23.0	His pants might be big, but the pedigrate only 27 years old is even bigger. He started designing his bedroom. And now look at us. We're potting in a Parisian conference room. He generously took some time off from showing his spring, summer 2027 collections. And he's here to chat wagers in London, the hardest part about running his own brand and taking a second job at the helm of a legendary label,
0:21.8	founder of Sage Nation and creative director. And he's here to chat, Wazians in London, the hardest part about running his own brand and taking a second job at the helm of a legendary label,
0:23.2	founder of Sage Nation
0:24.2	and creative director of YMC.
0:25.9	Sage Nation.
0:26.8	Sage, how are you?
0:27.8	Is his heat?
0:28.4	It's his fucking heat.
0:30.0	A long week.
0:31.1	It's his heat.
0:31.6	Yeah.
0:32.2	How you doing?
0:32.8	I'm good.
0:33.7	Thank you for having me.
0:34.6	Happy birthday? Yesterday. 28. 28. Wow. Let me update this intro. Birthday was yesterday. Happy belated, brother. Every summer fashion week. So, yeah. That sucks. That's the worst. Yeah, like, I think everyone around me are just tired of it, you know? They're like, I'll do something gonna do something again. So I celebrate, how do you celebrate? This time we just had some, a little dinner, few friends,
1:00.4	less and less friends every season. This time we like, free man turned up. Everyone's exhausted.
1:05.6	Everyone's like knackered. This fucking guy again. Look, if I do the brand for a lot longer, it's going to be every single summer. So I need to, you know, maybe one day I'm not, I need to. Can you legally change your birthday? Is that like your name? Can you do that? Maybe we need to. You might need to look into that, dude. I mean, maybe we, you know, are you a proper, when I get my Japanese passport. Oh, that's right.
1:29.7	Are you going to properly celebrate when you get home? No. No, no, no. Is it? I don't really like birthdays. Yeah, you're cancer. Cancer as well. Yeah. My birthday's next week. We're sensitive. Yeah. You guys are, You guys are cancers for sure things.
1:42.4	We feel things.
1:43.5	Anyway, just want to get that out of the way.
1:44.9	You know, the platitudes.
	...

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