Moisturization real quick, if you are a business owner that has a big old business and wants to get to a much bigger business,

going to $50, $100,000 plus we would love to talk to you.

And if you like that or would like to hear more about it, go to acquisition.com and you can plan anywhere on the page

and talk to one of our team and see if we can help you get there.

It was so important to me that I wrote it down and I have it right on front of my computer

because it applies to almost everything but especially to communication and sales messages.

Welcome to the game where we talk about how to get more customers, how to make more

per customer and how to keep them longer and the many failures and lessons we have learned along the way.

I hope you enjoy and subscribe.

What's going on everyone?

I wanted to share the rule of one with you that I learned from Michael Masterson.

And if you haven't heard of Michael Masterson, he's the chief growth strategist at Agora Publishing,

which to my knowledge is the biggest information seller on the market.

They do over a billion dollars here in revenue.

And he is the person who created their entire acquisition machine, which is teams and teams of hundreds of copywriters

who generate demand through compelling words.

And I think there's something really magical about that because he not only has been able to do it himself

and hit home run after home run at it for home run offer, but he's been able to duplicate it in other people

and get people who've never sold a thing to writing copy that generates 20 million, 40 million, 80 million plus

just from a single letter or message.

And in his book, Great Leads, the first concept that he introduces is arguably the most important.

And he calls it the rule of one.

...