The Royal Family: How strong is its brand?
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 10 May 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
Samira Hussain investigates the brand of the British Royal Family. It's estimated to be one of the biggest brands in the world, steeped in history, tradition and of course scandal...
In the Queen's Platinum Jubilee year we look at how recent events have changed things for the royal brand and what coming changes and challenges could mean going forward. Pauline McLaran, professor of marketing and consumer research at Royal Holloway University and co-author of Royal Fever: The British Monarchy in Consumer Culture explains how this multi-faceted brand actually functions and what she thinks are the biggest problems it faces.
We'll also explore whether being associated with brand Royal is still good for business. Jason Bell is a photographer based in New York. He took the photographs of Prince George’s christening and tells us about the media interest in him being linked with that job and the global response to his pictures. Chef Darren McGrady, who cooked for the Queen and Princess Diana for many years, also joins us. Darren now runs a business in Dallas, Texas called Eating Royally. He says working for the royals definitely opened doors for him, but has questions about the future of the brand.
Presenter: Samira Hussian Producer: Carmel O'Grady
(Image: Queen Elizabeth II and members of the royal family; Credit: Victoria Jones / PA Wire)
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I had this secret. I robbed banks in my spare time. |
| 0:06.4 | Lives Less Ordinary from the BBC World Service. |
| 0:09.4 | This is not a good thing to do because police are after you. |
| 0:14.9 | Find out more at the end of this podcast. |
| 0:26.3 | I'm Samira Hussein and today on Business Daily, we're looking at one of the biggest brands in the world, once steeped in history, tradition, and scandal. |
| 0:31.1 | The British Royal Family. |
| 0:32.9 | I'll ask whether being associated with brand royal is still good for business. |
| 0:37.7 | And she said to me after us the minute, she said, and he shot the real royal family. |
| 0:40.6 | You know, they were just like, yeah, great, we want him. |
| 0:42.6 | And in this platinum jubilee year, we'll explore where brand royal goes next. |
| 0:48.0 | The royal family is going to find it very hard unless they can show themselves to be more diverse, more relevant. |
| 1:01.0 | There's no denying it's been a difficult few years for the British royal family. |
| 1:06.3 | Buckingham Palace has confirmed that the Duke and Duchess of Sussex will not be returning as working |
| 1:11.9 | members of the royal family. The breach in terms of the business of royalty is complete and it is |
| 1:18.7 | final. People cannot stop talking about this. And I think an element of this is about the racist |
| 1:24.1 | tinge to this. Has the palace addressed that at all? Raina, this is so huge. |
| 1:29.0 | I hardly even know where to begin. |
| 1:30.6 | Prince Harry has just publicly addressed the decision |
| 1:33.5 | by him and his wife, Megan, |
| 1:35.3 | to leave their royal lives behind. |
| 1:37.9 | The decision that I have made for my wife and I to step back |
| 1:42.1 | is not one I made lightly. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.