Here's your Forbes Daily Briefing for Thursday, November 20th.

Today on Forbes, the Rose Royce of Turkey is coming to America.

We're one week away from Thanksgiving, and the turkey has been the traditional centerpiece of the typical feast.

After two decades of breeding what the Times of London once called the quote

Rose Royce of Turkey, Paul Kelly wanted to learn from experts with generations of knowledge

in America, where turkey farming originated. But once the Britain arrived in 2003, and after

spending several weeks visiting turkey farms across Virginia, West Virginia, North

Carolina, Massachusetts, and Pennsylvania, Kelly was, quote, amazed to find no farmer or

butchery maintain the American traditions, including dry plucking and hanging, that have set the

Essex-England-based Kelly Bronze apart.

Then again, when a frozen American butterball costs about $1 a pound,

and you're asking customers to pay around $15 a pound,

or nearly $500 for a 32-pound turkey,

high quality has to come with more than a high price.

Kelly says, quote, I thought it's almost impertinent for an Englishman to take turkeys to America, but there's an opportunity there.

I started looking, and we took it big. Kelly, who is 62 years old, is now the owner of the only

USDA-approved turkey plant in the U.S.

that dry plucks and hangs its birds, which many believe creates crispier skin and better flavor.

Since purchasing 130 acres in the foothills of the Blue Ridge Mountains in Croze, Virginia, a decade ago,

Kelly has opened America's first newly built

turkey hatchery in years. Kelly Bronze, which sells its turkeys at Eidily and other high-end

retailers across America, had 2024 revenue of $28 million. About 4% of that comes from the U.S.,

...