The Role of Authenticity in the Success of a Brand with Lou Panaccione
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 3 May 2023
⏱️ 25 minutes
🧾️ Download transcript
Summary
Lou Panaccione is the Co-Founder and CEO at OOFOS, the global leader in Active Recovery footwear. He is responsible for setting the company strategy and delivering shareholder value for all stakeholders of OOFOS - and for building the brand and company culture based on its mission to “make yOO feel better.”
Top 3 Value Bombs:
1. OOFOS is providing that benefit you get if you are barefoot on a natural surface.
2. If you've got something that you believe can make a difference in the world, you don't need a lot of money to get that started. You just need to take that first step.
3. Anything that you do as you're growing your business, if you make those decisions based on your mission, then people will always make that connection between the experience that they have with you and what you’re saying.
Revolutionary OOfoam technology absorbs 37% more impact than traditional foam footwear to recharge your body and reduce the stress on your feet and joints! - OOFOS Recovery Footwear
Sponsors:
HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, “Non-Food Franchising” - at FranBridgeConsulting.com!
Transcript
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| 0:00.0 | Boom! |
| 0:02.6 | Shake the room, Fire Nation! |
| 0:04.3 | JLD here and welcome to Entrepreneurs on Fire. |
| 0:06.5 | Brought to you by the HubSpot Podcast Network with great shows like Marketing against the |
| 0:10.7 | grain. |
| 0:11.7 | Today we'll be breaking down the role of authenticity and the success of a brand. |
| 0:16.9 | To drop these value bombs, I brought Lou, Panna Shone and the EO Fire Studios. |
| 0:21.4 | Lou is the co-founder and CEO at UFOS, the global leader in active recovery footwear. |
| 0:27.1 | He is responsible for setting the company's strategy and delivering shareholder value for |
| 0:30.9 | all stakeholders of UFOS and for building the brand and company culture based on its |
| 0:35.7 | mission to make you feel better. |
| 0:39.6 | In today's Fire Nation, we'll talk about this amazing story of UFOS. |
| 0:42.4 | We'll talk about establishing a company's mission and how you should focus on that. |
| 0:47.0 | And we'll talk about authenticity, why it's valued in the role it plays in the success |
| 0:51.2 | of your brand and so much more. |
| 0:53.4 | And a big thank you for sponsoring today's episode goes to Lou and our sponsors. |
| 0:58.6 | Business Made Simple hosted by Donald Miller is brought to you by the HubSpot Podcast |
| 1:02.1 | Network, the audio destination for business professionals. |
| 1:05.2 | Business Made Simple takes the mystery out of growing your business with episodes like |
| 1:08.8 | how to get out of your day-to-day operations without crashing your business. |
| 1:12.7 | Listen to business Made Simple wherever you get your podcasts. |
| 1:17.0 | Many EO Fire listeners have launched franchises in a variety of industries outside of food |
... |
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