The ROI Of Fashion, Convert More Sales On Social & Make Money From Your Competitors with Lindsey Schwartz, Kat Norton, and Justin Benson (P1)
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 3 February 2025
⏱️ 54 minutes
🧾️ Download transcript
Summary
The way you show up impacts your confidence, influence, and even how much money you make. Today’s episode is a roundtable featuring the three sharpest entrepreneurs I know: Justin Benson, a tech innovator and AI visionary; Kat Norton, a.k.a Miss Excel; and Lindsey of Powerhouse Women. We break down how to build a business that creates real impact (NOT just noise), the best social platform to convert sales, and the ROI on fashion. Plus, we share our business blunders, including the biggest failed launch Lori and I ever made. Trust me, it’s a painful (but hilarious) lesson you don’t want to miss.
HIGHLIGHTS
00:00 Does what you wear have an impact on your business?
06:00 The ROI on fashion: Kat’s ROI after posting herself in a $400 dress. (Sharing actual numbers!)
10:15 The psychology behind “pretty privilege” in business.
12:30 Meet Kat Norton, Justin Benson, and Lindsey Schwarts.
18:45 Do you make more sales on TikTok or Instagram?
25:45 Does audience size always mean more sales? (+ Pro tips to increase sales.)
30:00 The mistake entrepreneurs make when trying to grow their audience
36:00 How to turn “competition” into your biggest advantage.
42:00 Lessons from failed products & misaligned business moves.
49:30 The massive mistake Lori & I made with an online course (and what we learned).
RESOURCES
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Check out upcoming events + Masterminds: chrisharder.me
FOLLOW
Chris: @chriswharder
Frello: @frello_app
Lindsey: @llindseyschwartz
Powerhouse Women: @powerhouse_women
Kat Norton: @miss.excel
Justin Benson: @justinbenson
Transcript
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| 0:00.0 | we got a message from someone that says, hey, you may want to check out chapter 3, |
| 0:04.5 | you know, module 4. |
| 0:06.1 | Chris is screaming fucking freaking out in the thing. |
| 0:09.1 | And we're like, what? |
| 0:10.7 | And we looked and sure enough, there's me just losing my absolute shit. |
| 0:15.6 | It did not get edited out. |
| 0:17.8 | And so the universe is like, this is not a line. |
| 0:20.8 | This is not a line. This is not a line. |
| 0:21.8 | They're screaming at me. |
| 0:28.0 | Welcome everybody to the Chris Harder show where we are making you unapologetic |
| 0:32.1 | about your pursuit of success, knowing that when good people like you make good money, |
| 0:36.1 | they can then do great things. |
| 0:38.2 | My name is Chris Harder and several times per week, I will bring you epic guests, solo episodes, |
| 0:43.1 | and every single tool, trick, and skill set you need to grow your business, grow your money mindset, |
| 0:48.0 | and to grow your wealth to levels that you have never reached before. |
| 0:51.3 | I've ended up in a unique place in life where I've got the experience, |
| 0:59.1 | the connections, and all of the secrets that it takes to be successful. And I'm lifting the curtain to reveal it all to you in an effort to help put you in a position of abundance |
| 1:03.3 | so great that you can then be as generous as possible. So let's lock arms and let's get |
| 1:09.9 | started. Welcome to the Chris Harder show, |
| 1:15.4 | specifically, I should say welcome back to another one of the roundtable entrepreneur discussions |
| 1:19.5 | where I invite some of my favorite entrepreneurs in to discuss current events, best practices, |
| 1:26.0 | some of your failures and everything in between. |
... |
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