The rise of virtual humans — and what they mean for the future | Sara Giusto
TED Talks Daily
TED
4.1 • 11.9K Ratings
🗓️ 17 September 2024
⏱️ 11 minutes
🧾️ Download transcript
Summary
Sara Giusto is a talent manager, but not in the sense you might imagine. Her biggest client is imma, an influencer with pink hair ... who isn't human. Giusto discusses what the rise of "virtual humans" means for the real world — and invites imma onstage to explore an important question: In an increasingly digital world, what's really real?
Transcript
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| 0:00.0 | Ted Audio Collective. |
| 0:02.0 | Audio Collective. |
| 0:04.0 | You're listening to Ted Talks daily where we bring you new ideas to spark your curiosity every day. |
| 0:15.0 | I'm your host, Elise Hugh. |
| 0:17.0 | What's real in a virtual world? |
| 0:19.0 | I ask myself this more and more these days, as we enter a new way of living that blends with |
| 0:24.8 | augmented and virtual realities and there's no place like social media to bring that |
| 0:30.5 | tension front and center. |
| 0:33.0 | Scroll through Instagram and you might run across |
| 0:34.9 | some of virtual human producer Sarah Justo's |
| 0:38.0 | influencer clients. |
| 0:39.8 | She works with them to help amplify and pitch brands to followers. That's normal right, but |
| 0:45.6 | her influencers aren't human. Inside how virtual influencers work and how they fuse |
| 0:51.9 | with AI is after the break. |
| 0:57.0 | Side Door is a podcast from the Smithsonian that will sneak you behind the scenes of the nation's |
| 1:01.6 | largest museum and research complex. you'll You'll hear about what it's like to run a marathon in space, the Smithsonian's decades-long |
| 1:14.8 | feud with the Wright brothers, and why Leeches are actually the coolest thing ever. |
| 1:19.8 | You can listen to Side Door, wherever you get your podcasts, just search for Side Door, all one word, or find |
| 1:25.2 | it online at SI.edu slash Side Door. |
| 1:30.4 | And now our TED Talk of the day. |
| 1:38.0 | Hi everyone, I'm Sarah, and I'm a talent manager. |
| 1:41.0 | Who do I manage? A girl named Ima. |
... |
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