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Build Your Tribe | Grow Your Business with Social Media

The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell - 679

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.92.7K Ratings

🗓️ 13 April 2023

⏱️ 43 minutes

🧾️ Download transcript

Summary

In this episode, Brock chats with Sean Cannell all about YouTube Shorts. With 50 billion daily views and 1.5 billion monthly active users, YouTube shorts is a significant player in the vertical video market. Here is what you will learn: YouTube shorts has gained significant popularity Why YouTube Shorts are a major player in the vertical video market, competing with Instagram and TikTok. Repurposing existing vertical videos is an easy way to create content for YouTube Shorts. The demographics of YouTube shorts viewers are younger, but also have a significant audience in the 35-45 age range. Shorts can be used to drive traffic to a channel and long-form videos, but can stand on their own. YouTube shorts can be a good way to start building awareness and gaining subscribers. How Often Should you be posting Why anyone serious about building a brand or business should be using YouTube Shorts. Join Sean's Free Webclass by going to Chalene.com/Think Learn More about Sean at thinkmedia.com We would love to hear from you! Leave your questions or messages for Chalene RIGHT HERE Check out this episode on YouTube!! Go to Hostinger.com/TRIBE to get everything you need to create your website for less than $3/month, plus 10% off with promo code TRIBE Discover Your Niche in this MasterClass with Chalene and Brock go to instaclubhub.com/niche Check out InstaClubHub!! For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Join our awesome PodSquad on Facebook here! Subscribe to The Chalene Show!! Links you may want to check out: Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene or Brock a question or message RIGHT HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene Intro Music by: CO.AG Music Song: DayFox - Lioness (Vlog No Copyright Music) Music provided by Vlog No Copyright Music. Video Link: • DayFox - Lioness ...

Transcript

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0:00.0

I think the number one reason why people aren't able to like launch their thing or have a successful side hustle or really even

0:09.0

scale their business the way that they need to is because they really struggle to know what is my niche and people think that

0:16.1

Niche is their industry. Well, will I come in fitness? That's my niche. No, no, no, that's an industry

0:21.4

Even if you were to say I'm a personal trainer. Well, that's a subcategory of an industry

0:26.4

But your niche is something very specific. It is specifically what you do within that category within that industry

0:33.9

That is unique and nuanced to you and people are so afraid to do this because I think if I niche down too much

0:39.3

Well, then aren't I going to exclude certain customers? I'm just telling you I'm telling you

0:44.4

You need to niche down and if you know that too, but you've struggled with it

0:48.8

I want to invite you to do a

0:50.8

Workshop style training that myself and Brock have created that literally walks you through

0:56.5

The questions you need to ask yourself and we give you enough time to answer those questions

1:01.0

So you can fully understand like really drill it down and get really clear about your niche

1:07.2

Who does you serve how it is you are different what makes you unique?

1:10.6

This is what's going to take your business your side hustle whatever it is to the next level

1:14.4

This workshop is free and it shouldn't be because it's one of the most valuable things that you can walk through

1:20.4

It's one of the most valuable things you can identify

1:23.2

You can attend this training for free right now by going to Insta Club Hub

1:26.8

Dotcom forward slash niche and I see he again, that's Insta Club Hub

1:32.6

Dotcom forward slash niche and do yourself a favor make sure you have a pen and a piece of paper and no distractions

1:39.2

Because this is a next level training again Insta Club Hub dot com forward slash

1:46.6

I have videos that are 10 years old that are earning me passive income

1:52.0

When I'm hanging out with my six month old and my two and a half year old and my wife

...

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