The Rise of De-Influencers #2497

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 June 2023

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Rise of De-Influencers. [00:28] What a de-influencer is. [01:16] Why you don’t want de-influencers anywhere near your business. [02:06] Exploring why there isn’t a way to defend yourself against de-influencers. [02:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	All right, so we are going to talk about the rise of D influencers.
0:03.9	Do you know what D influencers are?
0:05.5	I do not.
0:06.5	I saw that title.
0:07.5	I'm like, what the heck is a D influencer?
0:08.5	And it wasn't just a D influencer, like a sea-less celebrity or a D-less celebrity.
0:13.3	You put D-E dash influencers.
0:15.8	Yeah.
0:16.8	Let me explain.
0:17.8	Let me take what a D influencer is.
0:18.8	To clarify, is it called a D influencer, a D-E influencer, D influencer, like D-E
0:23.5	influencer?
0:24.5	D influencer.
0:25.5	Okay.
0:26.5	Whatever.
0:27.5	Anyway, point is, here's what a D influencer is.
0:28.5	Here's a story in Japan, they have the sushi conveyor belts, where you can just grab
0:32.8	the sushi.
0:33.8	Yeah.
0:34.8	They have that here in the US too.
0:35.8	Not as common.
0:36.8	Point is, there's these TikToks of these people that will take the food and lick it and
	...

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