The Rise of Corporate Natalie, Tapping Into the Creator Economy, and How She Balances Her Real Job

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 1 May 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

After experiencing the utter bleakness of 2020’s ‘Work From Home’ life, Natalie Marshall couldn’t help but take to TikTok to poke fun at the current state of Corporate America. With 400K Followers on Instagram and over 375K on TikTok with 15.4 Million likes, she has made people around the world laugh and bond over the shared hilarity of ‘New Normal’ nuances. But while Natalie has experienced a growing social footprint, she has continued to balance her full-time corporate job. Natalie retains her anonymity to do just that! In this episode, Natalie shares her rise to social media stardom and how she balances her side hustle with her real corporate job. We also dive into the creator economy and what brands can learn from the creators who are native to these platforms. Says Natalie, “You have to speak the language if you want to be successful on Tik Tok.” We discuss the mental health aspects of being a public person and how she handles the haters and protects herself. She also shares the hard work of being a creator and the importance of outsourcing what isn’t your core competencies. Plus so much more!

Transcript

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0:00.0	Hi, everyone.
0:08.6	It's Elisa Likt here, your host, and I'm so thrilled to share that my new book,
0:13.7	On Brand, Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.
0:20.7	I hope you'll pick up a copy because personal branding is for
0:23.9	everyone. It's for the new graduate starting out, the middle manager looking to level up,
0:28.9	the executive who wants to be a thought leader, the entrepreneur starting from scratch.
0:34.2	It's for anyone who wants to pivot or transition into something new. Because having
0:39.4	a strong personal brand means that your name gets dropped in rooms, you're not in, and that
0:44.7	you're thought of for opportunities that other people haven't even heard of yet. So pick up a
0:49.8	copy, and I can't wait to hear what you think.
0:57.1	Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh
1:01.8	career advice with some of my most inspiring and successful friends.
1:05.9	It's professional advice that you can action immediately, whether you're just starting out
1:10.2	in your career or well
1:11.6	on your way. With a massive to-do list and a large cup of coffee, I promise that you can get it
1:17.4	all done and still have time to post about it. I am really excited to welcome corporate Natalie
1:25.2	to leave your mark. After experiencing the utter bleakness of the
1:29.6	2020s work from home life, Natalie couldn't help herself but to take to TikTok like everyone else,
1:36.1	but her angle was poking fun at the current state of corporate America. With almost 400,000 followers
1:43.6	on Instagram and TikTok each, she has over 12 million
1:48.4	likes on TikTok alone, and she has been making people around the world laugh and bond over
1:54.2	the shared hilarity of the new normal nuances. While Natalie has had a growing social following, she has been able to maintain a
	...

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