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Your Brand Amplified

The Rise of College Influencers: Dylan Huey’s Guide to Gen Z Marketing

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 6 November 2024

⏱️ 39 minutes

🧾️ Download transcript

Summary

Dylan Huey’s journey through the evolving landscape of social media is a powerful story of growth, adaptation, and the impact of authenticity. His rise from a high school student on Musical.ly to becoming a prominent figure in influencer marketing highlights not only the shifting dynamics of digital platforms but also the importance of building genuine communities and fostering trust.

Transcript

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0:00.0

For me, it was about inspiring myself and other people that they can go a long ways and that

0:05.5

the sky is the limit. And if they dream big, they can accomplish anything. So that's been the mantra

0:10.0

for me ever since social media. And I've kept every single day, keep telling myself that there's

0:17.1

more that we can do to grow outreach. There's more that I can do to support other people.

0:22.8

And if I keep dreaming big, that, you know, great things will happen.

0:27.1

Step into the world of success with your brand amplified,

0:30.8

the ultimate podcast designed to unravel the intricacies of thriving businesses.

0:35.7

I'm your host, Onica Jackson, and I'm on a mission to

0:38.8

uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders

0:44.4

to success. One of my favorite things about being a professor at USC is the amazing community

0:53.9

that I have access to. It's not just

0:56.5

something for the students. It's also for the professors. Not only do we get to share our networks,

1:01.1

but we get to learn from students or past students, such as my guest today, Dylan Huey. Thank you

1:07.8

for being on the show. Of course. I'm excited to be here. Thank you for having me.

1:12.0

Of course.

1:12.6

I really want to just dive right into your backstory.

1:16.4

It's a very moment in time story, I think, about the fact that you have leveraged it

1:22.4

into something much bigger than just yourself is amazing.

1:26.5

I love it. Well, yeah, let me dive amazing. I love it.

1:29.4

Well, yeah, let me dive into how I got started in social media and where I am now,

1:33.9

because I grew up in Silicon Valley, obviously, around technology at an early age.

1:39.3

But for me, I really found my following on a platform called Musically back in 2016.

...

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