The Rise of AI-Powered Services + Ultimate Sales Crash Course for Founders | Chris Hladczuk, Hanover
The Peel with Turner Novak
Turner Novak
4.6 • 11 Ratings
🗓️ 3 October 2024
⏱️ 81 minutes
🧾️ Download transcript
Summary
Chris Hladczuk is the Co-founder and CEO of Hanover, where he’s building 1-click migration and 1-minute time to value fund administration for the $8 trillion in private market assets.
Chris takes us through his story of building an audience online at nights while working at Goldman, breaking into tech and going from an IC to Chief Revenue Officer at a Series A startup in nine months.
This episode is packed with advice on sales, getting your first startup role, and everything he’s up to at Hanover.
Timestamps
(00:00) Intro
(02:11) Why B2B SaaS is dead
(07:20) Competing against companies that have “IT departments”
(11:37) Going from 0 to 100k on Twitter in one year
(19:06) The ASS networking framework
(25:17) Interviewing at 50 startups before quitting Goldman to join Meow
(28:41) Lessons going from sales IC to Chief Revenue Officer in nine months
(32:47) Using SSS to send good cold emails
(35:51) Learnings as a first-time manager
(40:46) How to make a good first impression
(47:22) Why sales and copywriting are underrated
(49:17) Navigating the startup idea maze to fund admin
(56:47) 1-click fund admin migration, 1-minute time to value
(59:46) Turning down Hanover’s first term sheet with no backup plan
(01:03:28) Using polite persistence to get customers
(01:08:41) Why the best companies are cults
(01:11:01) John D Rockefeller and vertical integration
(01:13:26) Doing culture fit questions at the beginning of the hiring process
(01:15:34) Chris’ favorite AI tools
(01:17:58) How to make founder-led content
Referenced
Check out Hanover: https://www.hanover.co/
Brick: https://getbrick.app/
Alex Hormozi’s Sales Podcast: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID
Sweetgreen: https://www.sweetgreen.com/
Chipotle: https://www.chipotle.com/
Eight Sleep: https://www.eightsleep.com/
Turner’s episode with Jonathan Neman at Sweetgreen: https://open.spotify.com/episode/1Emm6VOq6MCEfQlXv05q6U?si=hJMc8LhBTeeonYJGza4gxQ
The Hanover Manifesto: https://www.hanover.co/manifesto
Claude Sonet: https://claude.ai/
Cursor: https://www.cursor.com/
Hemingway Editor: https://www.hemingwayapp.com
Follow Chris
Twitter: https://twitter.com/chrishlad
LinkedIn: https://www.linkedin.com/in/chris-hladczuk-b09204153
Follow Turner
Twitter: https://twitter.com/TurnerNovak
LinkedIn: https://www.linkedin.com/in/turnernovak
Newsletter: https://www.thespl.it/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Everyone I've talked to, they'd be like, oh my God, I keep talking about internally how we should build this tool and this tool and this tool. |
| 0:06.3 | But the problem is, is they call engineering their IT. |
| 0:10.0 | They don't even have engineers. |
| 0:11.6 | Oh, no, that's not a good sign. |
| 0:13.3 | So they think about the best developers in the world. |
| 0:16.2 | Are they ever going to join the legacy fund admin to go build the product to make this 10x better? |
| 0:20.4 | No. |
| 0:21.3 | And so my pitch to them is we have the cracked engineering team. We have the accounting experience and we have |
| 0:25.8 | our early batch of customers. Let's go win. Welcome to the peel. I'm your host, Turner Novak, |
| 0:31.0 | founder of Banna Capital. Today's guest is Chris Plachuk, co-founder and CEO with Handel. The conversation |
| 0:37.1 | is filled with tactical advice around breaking into your first startup role |
| 0:40.8 | and founder-led sales. |
| 0:41.9 | Send your CEO weekly updates on what you did this week. |
| 0:48.2 | We first met on Twitter, and Chris shares how he went from zero to 100,000 followers in less |
| 0:52.7 | than a year. |
| 0:53.7 | The first time Sean ever opens up a Google Doc to write a Twitter thread, |
| 0:58.0 | he is writing one of seven viral emotions and one might be... |
| 1:02.0 | He shares everything he learned going from a sales IC to chief revenue officer in nine months. |
| 1:07.5 | Think about every single moment that you elongate the sales cycle as a chance that the deal will die. |
| 1:12.6 | How to send a good cold email? |
| 1:14.6 | Short, specific, and spacing, five lines or less. And then the bonus tip I'll give for people. This is something I shouldn't be saying publicly. |
| 1:21.6 | What he learned from Michael Seibel. |
... |
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