The Rise And Fall Of Facebook's Big Transparency Acquisition — With Brandon Silverman

Big Technology Podcast

Alex Kantrowitz

Technology, Religion & Spirituality, Business News, Business, Religion, Science, Philosophy, Society & Culture, Entrepreneurship, Management, Marketing, Politics, News Commentary, Government, Investing, Tech News, Social Sciences, News

4.6 • 395 Ratings

🗓️ 21 September 2022

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brandon Silverman is the founder of Crowdtangle, which Meta (then Facebook) acquired in 2016. Crowdtangle was once the most useful tool for marketers and publishers looking to find out what was trending on Facebook. Then, it became a favorite resource for reporters looking into how Facebook treats political content, leading to some headlines Facebook didn't like. Crowdtangle subsequently lost of support within the company. Silverman left Facebook late last year and is now working with governments around the world on legislation that could mandate the type of transparency that he tried to push forward inside Meta. On this episode of Big Technology Podcast, Silverman tells the Crowdtangle story from start to finish. Sign up for my dedicated podcast email newsletter on LinkedIn.

Transcript

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0:00.0	From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.
0:05.1	Start your week with the Hello Monday podcast.
0:08.1	We'll navigate career pivots.
0:10.1	We'll learn where happiness fits in.
0:11.9	Listen to Hello Monday with me, Jesse Hempel on the LinkedIn Podcast Network,
0:16.5	or wherever you get your podcasts.
0:20.2	I'm Tomer Cohen, LinkedIn's chief product officer.
0:23.6	If you're just as curious as I am about the way things are built, then tune into my podcast,
0:28.6	building one. I speak with some of the best product builders out there.
0:32.2	I've always been inspired by frustration.
0:34.8	It came back to my own personal pinpoint.
0:36.9	So we had to go out to farmers and convince them.
0:40.1	Following that curiosity is a superpower.
0:42.8	You have to be obsessed with the human condition.
0:45.4	Listen to Building One on Apple Podcasts or wherever you get your podcasts.
0:50.1	LinkedIn Presents.
1:06.2	Thank you. LinkedIn Presents. Welcome to the big technology podcast, a show for cool-headed, nuanced conversation, of the tech world and beyond. Today we're going to do a show that I've been hoping to do for a long time,
1:14.7	and our guest, Brandon Silverman, can attest that I've been in his inbox pretty much every month
1:20.5	since he's left Facebook. He is the founder of Crown Tagle, a really interesting company
1:26.9	that brought and still brings, I guess,
1:28.9	to some extent transparency to Facebook, although it's been through a number of evolutions.
1:35.6	Brandon founded it independently, sold it to Facebook. Now, he's left Facebook and is advocating
	...

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