The Ringer: Bill Simmons

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 13 February 2023

⏱️ 87 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wherever Bill Simmons is, he’s obsessed with helping his team win. During 14 tumultuous years as a creative force at ESPN, that meant launching a slew of influential projects that blended sports and pop culture—including the documentary series 30 for 30, the podcast The B.S. Report, and the multimedia blog Grantland. Today, it means growing his own company, The Ringer, into a major player in the media landscape, with over 50 sports and pop culture podcasts. From his earliest days as one of the most popular sports writers in America, Bill’s journey has had all the drama and conflict of a memorable game, with plenty of good and bad behaviors to learn from...including his own.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.4	This is Chip Rantley, co-host of the NPR Podcast White Lives.
0:13.4	Before we found the man in Vancouver, before we sued the State Department, before we snuck
0:18.1	into the graveyard of a federal penitentiary, all we had were the photographs.
0:23.4	Photographs of a group of Cuban men standing on the roof of a prison in rural Alabama.
0:27.5	That's the season on the NPR Podcast White Lives.
0:32.5	It's the single hardest thing I've ever had to do.
0:35.2	I never really want to do it again.
0:37.7	I think I blacked out a couple times during it.
0:40.0	You're making decisions on every single conceivable thing and you're missing some stuff too.
0:45.1	Like, alright, health insurance, how do we do that?
0:47.0	Office.
0:48.0	How do we do that?
0:49.0	Oh, we need desks.
0:50.0	How do we do that?
0:51.0	Oh, we got to hire people.
0:52.0	Oh, this person turned us down.
0:54.0	Oh my God, who's going to be our accountant?
0:56.5	You're just trying to survive.
0:57.8	You're basically like Tom Hanks and Castaway.
1:00.7	You built your little raft and your goal is to just get over that first wave and you
	...

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