The RIGHT way to pitch to get on other people's podcasts | Episode 213
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 7 April 2021
⏱️ 15 minutes
🧾️ Download transcript
Summary
Do you want to get booked on other people's podcasts? Being a podcast guest is a great way to grow your own authority, get new eyes on your product or service, and grow your network within your niche. My team and I get pitched all.the.time. for people to come on The Jennifer Allwood Show. But here is the thing. Most of the time, people are doing it ALL WRONG! So today, I'm giving you my secret formula for landing that guest podcast spot!
Hit the Highlights
(1:47) Why leveraging other people's audience is a great way to grow your own platform.
(5:49) The correct way to pitch on other people's podcasts.
(7:04) How to figure out which podcasts you should be a guest podcast on
(8:37) What to include in your podcast guest pitch email
(10:04) If you are going to use a podcasting service, use Podcasting Vallet
3 Ways To Set Your Podcast Pitch Up for Success
1. Engage with their content long before you pitch to be on their show.
2. Actually listen to their podcast.
3. Send a casual, personalized DM and email
Grab my FREE podcast Guest Pitching Template!
Guest podcasting is an amazing way to grow your own following, but pitching to other shows can be difficult, uncomfortable, and—well— downright awkward if you don't know how to do it. That's why I wrote you this guide and email + DM swipe copy, so you can feel confident in your pitch. Let's go!
Listener Shoutout
I love to shout out a business each week on the show. Your reviews are such a blessing to me so I want to repay by drawing some attention to someone who takes the time to leave one. Thank you, Certavet, for your kind words. I pray a blessing over you and your business!
"Jennifer Allwood is not only uplifting and personable, but she is also wise. I have
learned so much by listening to her podcast, not online about the online
world, but about life itself. She is brutally honest but out of love. It's my go-to
podcast when I need inspiration. It's totally worth your time!"
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Transcript
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| 0:00.0 | Hey friends this is Jennifer and this is the Jennifer Allwood show the podcast for women who want |
| 0:04.4 | to find freedom in both their life and in their business. I help women find the courage to fulfill |
| 0:09.7 | their calling in life without sacrificing their faith or their family. In this show I give you my |
| 0:14.9 | very best life and business advice plus bring you world class guests and give you a healthy dose of |
| 0:20.4 | Jesus every single time. So buckle in my friend. I'm so excited you're here today. |
| 0:32.2 | Well hey you. Welcome back to the podcast. This is this podcast episode number 213 and we are |
| 0:38.1 | going to talk today about the right way to pitch someone if you want to be on other people's |
| 0:45.2 | podcast. And the reason I wanted to bring this up is because we have a lot of women who are in |
| 0:50.5 | my coaching groups who want to be on podcast. They understand that right now the best way to build a |
| 0:56.2 | business in the online space is to a you either have to pay for it. So that means Facebook ads which |
| 1:00.5 | just are a hot stinking mess right now. If you're listening to this podcast in the year 2022 |
| 1:06.9 | maybe you're going to be like hi what do I happen in 2021 that the ad price was so bad because it's |
| 1:11.2 | great now. But if you're if you're listening to this in in you know April of 2021 you will agree |
| 1:17.9 | with me that the ad cost on Facebook right now. It's just horrible you guys just horrible. And so |
| 1:23.8 | in order to grow a platform right now you can pay for it via ads. You can try to have really |
| 1:32.8 | great organic reach which means you're making content that goes very viral. You're so like |
| 1:39.0 | think of like some of the DIY videos that you've seen that have gone viral. You're posting very |
| 1:44.0 | controversial things that are going viral. You know a lot of times viral stuff is is things that are |
| 1:52.5 | you know they really fall on one side of an opinion or another. It can be very divisive content. |
| 1:59.1 | I did a podcast on this earlier or late last year or the third way that you can really grow your |
| 2:05.7 | audience is by leveraging other people's audiences. Okay so what does that look like? Well if you have |
| 2:13.2 | somebody give you a shout out on their Instagram stories you're leveraging or yeah you're leveraging |
... |
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