The right content in the right hands at the right time, with Nicky Senyard (Fintel Connect)

How to Lend Money to Strangers

Brendan le Grange

Credit, Fintech, Management, Lending, Banking, Business, Careers

5 • 2.6K Ratings

🗓️ 9 November 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

We all love how easy it is to change bank accounts these days... until it is our customers (and their planned-on deposits) who are moving. After all, we just sent them a pamphlet that very clearly invited them to apply for a loan at an APR of between 5% and 25% variable on term and risk and changes in the base rate, and subject to final credit checks, and late fees and penalties could apply in certain circumstances - that's a good deal, what was there to not understand?

Our lending business have changed dramatically, the way in which we communicate with our customers needs to change, too. In this episode, we chat about deposits and, in particular, about how influencer marketing and affiliate marketing is moving attention and balances to the organisations who know how best to speak to their customer base

In this episode, I'm speaking to Nicky Senyard from Fintel Connect: the leading partner marketing solution for financial services.

Fintel Connect is at https://www.fintelconnect.com/ but of course, being in the influencer game, they're all over social media, too. Find them at LinkedIn (https://www.linkedin.com/company/fintelconnect/) and Instagram (https://www.instagram.com/fintelconnect/) for a start.

Nicky is on LinkedIn, too https://www.linkedin.com/in/nickysenyard/ And that's where you'll find me https://www.linkedin.com/in/brendanlegrange (send me a connection request there)

My action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is at https://confirmu.com/ and on episode 24 of this very show https://www.howtolendmoneytostrangers.show/episodes/episode-24

If you have any feedback or questions, or if you would like to participate in the show, please feel free to reach out to me via the contact page on this site.

Oh, and as mentioned, you should be following Marcel van Oost if you are not already https://www.linkedin.com/in/marcelvanoost/

Keep well, Brendan

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Transcript

Click on a timestamp to play from that location

0:00.0	May I have your attention please you can now book your train tickets on Uber and get
0:08.0	10% back in credits to spend on your next Uber ride so you don't have to walk home in the brain again.
0:16.5	Trains now on Uber. Tees and sees apply. Check the Uber app.
0:29.7	We got into a bubble, but as soon as we started moving towards a more turbulent economy, that was the precursor to the deposit conversation but people now aren't banking where
0:35.7	their parents banked so there's a whole lot of more agileness around money
0:40.8	movement that's why a lot of influences in this financial space have had such a great rise to fame.
0:49.0	What it allows you to do is get very specific content right in the hands of the people who
0:55.4	needed at the time that they're looking for it. For big enterprise financial
0:59.9	institutions this is anywhere between 35 and 45% of the acquisition funnel.
1:06.0	If I'm going to get a new mortgage or if I'm going to get a new business loan, I'm telling you, I'm going to research it. I don't drink coffee or any hot drink actually so Starbucks news generally passes me by
1:22.0	but when my self-onf and worst writes a story, I pay attention.
1:26.7	And on the 28th of May 2023, he focused his daily LinkedIn newsletter on the ways in which the Starbucks app resembles a bank.
1:35.7	It's a good article, you should read it.
1:37.6	Hell it's a good newsletter, you should subscribe to it.
1:40.4	But for my purposes here, I'll focus on the fact that thanks to their stored value card,
1:46.0	Starbucks are currently carrying $1.8 billion in interest-free deposits.
1:52.0	And more than that, it's about capital security and brand-building
1:56.0	in a time when rising interest rates have made T-Bills dodgy and venture funds or scarce.
2:01.3	All of a sudden, lenders are taking deposits seriously again.
2:05.6	Welcome to how to lend money to strangers with Brin Le Grange. Nicki Senyard, CEO and founder at Fintel Connect. Welcome to the show.
2:27.0	Thanks very much for having me.
2:28.0	Nicki, Fintel Connect is a Vancouver-based business, but your career started on the other side of the world.
	...

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