So what is the right audience size for you to target on Facebook and Instagram ads?

Which audience of all of them should you probably start off testing first?

And if you don't qualify for that audience, the one that I go to to test first in my client's accounts,

then what might you be able to do instead?

That's what this episode is about.

You want 1.2 to 3 million in audience size, because that is a big enough audience, in my

experience, which is just five-ish years of managing, I don't know, around $4 million,

almost $4 million of ad spend for clients in meta and Facebook and Instagram ads, hi, I'm Quajo, by the way.

That's enough audience for the algorithm to do its thing.

Now, what do I mean by algorithm do its thing?

Think of this like a two-person Latin dance.

I live here in Mexico.

I have lived here in Mexico since 2020 when I got stuck outside of my 12-year home in China.

That was fun, not fun, lots of crying, lots of praying.

But in Bichata and salsa, I'm learning Bichata right now.

It's a cool partner dance, right?

And you have to give and you have to take. I'm the guy, I'm learning Bichata right now. It's a cool partner dance, right? And you have to give and you have to take.

I'm the guy, I'm usually the leader, and the lady who's following me looks for my cues,

and I have to make sure as a leader not to be overbearing and to let her shine.

Well, when you're running your Facebook and Instagram ads, it's like the same thing.

You have your ads management tricks.

Hopefully you're learning more and more,

...