Should you include the price in your Facebook and Instagram ad copy? Absolutely 100% of the time. Yes, you should. Because in my five-ish years of running Facebook and Instagram ads, I have seen this happen over and over again. Do you don't want to make this mistake? Okay? Because in my five-ish years of running Facebook and

Instagram ads, I've seen it happen where you don't include the price in the ad copy, so way

more people click over who shouldn't have clicked over. And you know why they shouldn't click

over? Because if they see the price and they decide it's too much for them, or they read the ad

copy and they see the price and they think that the

value's not there, then they weren't qualified for the paid thing that you were trying to advertise.

So why waste money on the click, right?

So what I'm saying here is, is the ad copy needs to qualify the person who is reading the ad copy.

We're not just about trying to like get as many eyeballs to the landing page as possible. No, we want the right people to come on in, which is why if you are selling a low ticket offer, then put the price of the low ticket offer right there in the ad copy just above the link, so that somebody knows if your thing is $27 or $37,

and they read the ad copy and they understand the value, then they know if it's for them or not.

Because otherwise what will happen is your click-through rates will be really high,

and then your sales won't be so good, and you'll be stuck there wondering,

what's happening?

My click-through rate is pretty good, you know, like really good, but people aren't buying.

Why aren't the ads working?

And it's because a lot of people who are unqualified to be looking at the ads are just not there.

Now, here's two scenarios that you want to think through specifically.

One is for a low-ticket offer, and the other one is if you are launching your main program launching i.e. having a webinar or a challenge or

boot camp and then you're selling your mid-tier program whatever it is. 597 997

3,996. $43. Okay, put that price inside of the ad copy. But also make sure that you have

accurately expressed the value of the program. Now, does this mean you need like 400 words in the ad

copy? No, but you do need to accurately express that you understand

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