Ridiculous History is a production of IHeart Radio. Welcome back to the show.

Thank you, as always so much for tuning in.

That's our super producer, Max the Beachhead, Williams.

That's the ground.

He's back. He's back and still has a bit of long tresses, which may not last forever.

That's Noel Brown.

I am Ben Bowlin.

Noel, let's do it in the style of Lost or in the style of Saturday morning cartoons previously on ridiculous history.

Previously on Saturday morning cartoons.

There's always an announcer voice in those programming blocks.

Man, we are coming to you live, hot and ready, just like that viral meme about Little

Caesars with part two of this, because we talked about the Halcyon age of Saturday morning

cartoons when there was a huge loophole that big studio saw this was the easiest

way to sell merchandise to children and to propagandize children.

And they got in a fight with the federal government about what makes a show versus what makes essentially a 30-minute advertisement.

For sure. Feature length advertisements, I believe, is what some of the parenting groups who are lobbying lawmakers and the FCC to kind of crack down on some of this were referring to those as.

And they had really the networks, this is all on broadcast television, the big three networks,

along with a lot of these animation studios who were kind of booed up with some of these big toy

manufacturing companies like Mattel were just raking it in hand over fists.

They were having a real boom time as far as, you know, their profits were concerned.

And that is what kind of led to, I think what you and I really remember as kind of the golden age of Saturday morning cartoons,

at least when we were more like little tykes.

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