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Ridiculous History

The Ridiculous History of Saturday Morning Cartoons, Part One: A Golden Age

Ridiculous History

iHeartPodcasts

History, Society & Culture

4.24.7K Ratings

🗓️ 2 July 2026

⏱️ 43 minutes

🧾️ Download transcript

Summary

In the economic boom of a post-World War II United States the sudden affordability of television fundamentally rocked the nation. From the 1950s on, millions of kids in America grew up watching Saturday morning cartoons... yet, as it turns out, these shows were often light on the writing -- and heavy on selling toys. In the first part of this two-part series, Ben, Noel and Max discover how Saturday morning cartoons became full-on, half-hour commercials for toys. And, of course, how the adults in the room started to fight back.

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Transcript

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0:00.0

Ridiculous History is a production of IHeart Radio. Welcome back to the show.

0:28.0

Fellow ridiculous historians, thank you, as always so much for tuning in.

0:32.8

Let's hear it for Max the Young Man, Williams.

0:36.9

And you'll see why that's appropriate for the series.

0:39.9

I know, it's true.

0:40.7

Does that make us the olds, Ben?

0:42.9

Oh, geez.

0:44.0

Well, that's Noel Brown.

0:45.5

They do call me Ben Bullen and Noel.

0:49.4

We've both got a little bit of gray in our hairs.

0:54.7

We do, but not a hair falling out, not a receding hairline to be seen.

0:59.5

Both fabulous heads of hair, the two of us.

1:02.0

That's how it's going to remain.

1:03.8

But what we do have is a pretty rich and layered memory of the past.

1:10.5

Yes, history is a palimpscess, and this is going to be, just so you all know, folks,

1:16.7

this is something we discussed as a series back in a few episodes ago, and we were both,

1:26.1

I think, galvanized by the sheer gravity of our nostalgia

1:33.9

for Saturday mornings. You know, it's the one time where you're growing up and your parents maybe

1:40.8

are not at work, so they're sleeping in, but you're a kid. You wake up in the

1:46.0

morning for a specific appointment of destination television. For sure. And you know what's funny,

1:52.6

Ben? I don't, I did the research for this, and I didn't mention what I actually remember

1:59.4

even a little more in my formative years, which was Sunday

...

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