$27 million. That's how much 10-year-old Ryan Kaji made last year on YouTube.

He's one of two kids under 10 on the Forbes list of highest paid YouTubers.

Today, we're going to be peeling back the curtain on the wildly lucrative world of YouTube kids.

How many kids you got? You got kids?

You got kids?

I got kids.

You guys know Samir has kids?

Whether you make kids content or not, this applies to us and all creators, because whenever you upload, you have to check off that box.

Is this video made for kids or not?

And we always choose that our videos are not made for kids.

I didn't really think about it.

I was just like, yeah, we don't make videos for kids. But they're not not made for kids. Right.

You know? Yeah. And a lot of kids watch YouTube. So by checking that box, are we keeping ourselves

from millions of views? Or potentially billions. I mean, Ryan's Toys has a video with over two

billion views. It just says two B. I don't even have room for the rest of the

numbers. In total, his channel has 50 billion views. And in comparison, our channel right now has

153 million. Should we be checking that box or not? Until making this video, I never thought about

that. We'll get into that later. First, let's talk about Ryan's World.

So when we say Ryan's world, that's the main channel. But there's actually 10 different channels,

and he makes his money in a variety of ways. He does brand partnerships. He has a licensing

deal with toys that can be bought at Walmart, merchandise. He is on traditional TV networks like Nickelodeon. He is, he's

everywhere. Where did Ryan even come from? So he grew up in Houston, Texas. At three and a half years

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