It's to the best of our knowledge. I'm Anne Strangeamps. Remember records?

So I had just bought a house. I just moved in there. I was just walking around the neighborhood, right as we'd kind of finished construction. I set up the turntable, and all of a sudden there was this new record store that had recently

opened it and I'd never seen it.

And of course, it was a four-minute walk from my front door.

Writer David Sacks.

This placed June Records.

It was almost like an Apple store in the way they designed it.

All white, very clean, very precise in the way they designed it. All white, very clean,

very precise in the way they'd organized the racks, had that fresh record store smell. They didn't

have a window display. They had a turntable in the window and a little speaker outside that was

playing what was going on. And it was this Aretha Franklin album, which was Aretha Live at the Fillmore West, I think

1971 or 72.

Music had almost vanished from my life, and suddenly here it was, spinning this disc of melted plastic with sound waves pressed into it,

and Aretha Franklin's voice coming out of it.

What kind of a heartless human being would I be to continue walking down the block and not pop into the store

and buy that Aretha record and start adding to a record collection that I really hadn't built up in a couple of years.

So a lot of us are having this kind of experience, falling in love with something like a vinyl record, or maybe a camera with film, or a beautiful notebook that you can write in with pens, not pixels.

But what is behind this analog renaissance? Steve Paulson asked David Sacks,

author of The Revenge of Analog. The best analogy I have for it is the world of food, right?

We're able to process bread to get flour in a way

that it would have this incredibly long shelf life.

We didn't have to worry about spoilage and hunger.

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