Growing up in the late 90s and early 2000s there was almost nothing cooler than

Abercrombie and Fitch.

The other day, I spoke with our colleague Katie Dayton about it.

I can't believe that I'm going to share this story because it's quite embarrassing.

Yes. But when I was in seventh grade I didn't have any Abercrombie clothes. I couldn't afford to buy any because they were so expensive. But I did receive as a birthday present a couple of years earlier,

like a screen printing thing where you could like print out something

and then you could iron it onto a t-shirt.

Yeah, oh no. And so I had the genius idea of

making a fake Abercrombie shirt. So like I typed out Abercrombie, like I think like in all caps like impact font or something bold and I ironed it onto a

t-shirt and I wore it to school and I got to school and I had spelled it wrong.

I was in school for probably 15 minutes before somebody was like, why did your shirt say

Amber Crombie? What is Amber Crombie?

It was so embarrassing and I put a jacket on for the rest of the day and never wore the shirt again obviously.

And you know what now that you live in Brooklyn, I bet if you wore that t-shirt, it would be incredibly cool.

Even like I grew up in like the countryside of England and even like that it was that's what you

wanted you I would like beg my mom to take me to London and like go to the Abercrombie store.

With its beautiful shirtless models, iconic Moose logo,

moody stores with lines out the door,

the popped collars, the cologne, it was expensive. the

cologne, it was expensive and aspirational.

Abercrombie and Fitch was the definition of cool.

It was like every parent's worst nightmare and every kid wanted to go and drag their parents into shop there.

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