The Responsibility of Influence

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Business, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 3 May 2026

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Ronnie 2K to talk about building influence the right way. He shares how his journey from a passionate gamer to the face of a global franchise came together organically, and why expanding into new ventures is about creating more opportunities to make an impact. We get into the difference between fulfillment and success, the responsibility that comes with a platform, and the darker side of online influence, from trolling to real-world risks. Ronnie also opens up about his upcoming documentary and how his background prepared him to handle both attention and adversity while staying focused on using influence for good.

Transcript

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0:00.0	Welcome to office hours. I'm David Meltzer. We're here at the Sirius XM Studios live in Las Vegas at the Wind Hotel and Resorts.
0:07.0	And we have an incredible entrepreneur with us. He's the face of NBA 2K, the 2K franchise in general, co-founder of Levels SF.
0:17.0	But what's so impressive, impressive, is he's also ambassador of a charity that I've worked with for over 30 years that make a wish foundation.
0:25.4	He is a humanitarian and a super sports fan.
0:29.4	Ronnie Singh, Ronnie 2K.
0:31.2	Welcome to office hours.
0:32.8	Hey, everyone.
0:33.4	How's it going?
0:34.5	Amazing, brother.
0:35.3	You know, what I love about you is you're constantly expanding and innovating.
0:39.9	And like me, you're a Phoenix.
0:42.4	You expand from one success into all these other areas.
0:47.5	There has to be a philosophy or a common denominator.
0:52.0	I know what mine is.
0:53.0	I call it my spine approach.
0:54.9	I have a spine of desire and all the businesses are interrelated as vertebrae coming off
1:00.5	the spine, which is allow me, when you get as old as me, you'll have tons of different
1:05.1	opportunities.
1:05.6	But I always see you in different areas.
1:08.1	But it all started with knowing your community, that 2K community,
1:13.3	and what you could do from there, whether it's charity or business. Is there a common denominator
1:18.5	or a thread that you use to take on new projects like Levels San Francisco or Levels SF?
	...

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