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The Next Big Idea

The Remarkable Power of Giving People More Than They Expect (2023)

The Next Big Idea

Next Big Idea Club

Self-improvement, Arts, Books, Society & Culture, Education

4.51.3K Ratings

🗓️ 28 November 2024

⏱️ 65 minutes

🧾️ Download transcript

Summary

When he was 26, Will Guidara took the helm of a middling brasserie in New York City called Eleven Madison Park. A decade later, it was named the best restaurant in the world. How did he pull off this unprecedented transformation? By practicing unreasonable hospitality. (This episode first aired in Sept. 2023.) 📕 Unreasonable Hospitality 📬 Take 50% off a subscription to our Book of the Day newsletter here 🎁 Looking for the perfect gift for the readers in your life? How about a subscription to the Next Big Idea Club! Get 50% off an express membership when you use code PODCAST50 at nextbigideaclub.com/gift

Transcript

Click on a timestamp to play from that location

0:00.0

LinkedIn Presents.

0:05.3

Hey, it's Caleb, producer, the show.

0:07.9

First, I just want to wish you a happy Thanksgiving from me, Rufus, and the entire team at

0:13.4

the next big idea.

0:14.7

I'm going to get cheesy for a minute, but we are so thankful to you for coming back to

0:20.1

the show week after week and joining us on this

0:23.6

journey, trying to understand how the world works and how we can all live just a little bit better.

0:29.7

But I'm not just here to shower you with praise. I'm also here to share one of my all-time

0:34.6

favorite episodes. This is a conversation I had last September with Will

0:39.8

Godara, and it's a conversation that feels extremely relevant to me today as we gather together

0:45.9

to feast and gossip and try not to get on each other's nerves and maybe make a few memories.

0:55.0

So when Will was 26, he was named general manager of a restaurant called 11 Madison Park.

1:01.9

This was a French restaurant in New York, and it was fine.

1:06.0

Like, they did good seafood towers.

1:08.7

But about a decade later, 11 Madison Park was named the number one best restaurant in the world.

1:17.0

In the world.

1:18.3

So how did they do that?

1:20.3

How'd they go from fine to the very best in about 10 years?

1:27.0

Well, for one thing, the food got better. But their real

1:30.5

secret sauce was extravagant, outlandish, flare for the dramatic hospitality. They found ways

1:38.7

to transform the ordinary into the extraordinary, table by table, night after night.

1:46.3

The lessons we'll learn from that experience and that he shares in this episode don't just apply to fine dining.

...

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