The Recipe For Success With Any Content

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 March 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Recipe For Success With Any Content. [00:36] Variation between social media channels. [01:01] The benefits of repurposing content (and an example of how to do this). [02:10] Tools that will allow you to see how your Tweets are performing. [02:25] The importance of developing a hook for your content. [03:44] Why you don’t need to try and track every single piece of content you post. [04:16] Why we love Riverside. [05:01] Tools that will help you create content that resonates with your audience. [06:40] Frameworks to use to repurpose content in an efficient, effective way. [07:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Tribescaler Hypefury Riverside Google Trends AnswerThePublic Ahrefs Ubersuggest Semrush Quora ChatGPT Silicon Valley Bank How to Create 64 Pieces of Content In A Day Content Sprout Method Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:20.0	All right we are going to talk about the recipe for success with any content.
0:25.8	So this could be blog content, this could be video content, this could be podcast content.
0:29.7	We do a lot of these types of content, so we want to give you the recipe. Yeah so the first
0:33.7	thing that I found with content is what works for one channel doesn't always
0:38.0	work for the next channel. What's a hit on Instagram may not be a hit on
0:41.4	YouTube shorts or may not be a hit on YouTube shorts or may not be a hit on
0:43.0	Tik-Tok it really varies per channel. So that's the most important thing that
0:48.0	you need to understand because if you want to succeed you can't just take a cookie cutter approach. The cookie cutter
0:55.4	approach does not work. What we tend to do for our content is we repurpose content.
1:03.2	It's unrealistic for you to create content
1:06.0	50 times a week or a day or whatever it may be.
1:09.5	If Eric and I record a podcast, we'll do it in video form.
1:12.2	Why? Well, we can slice and dice the videos and make
1:15.2	them into shorts, you know, or reels or whatever you want to end up calling them depending on the platform.
1:20.1	We can then, any of the popular podcast episodes episodes we can convert them into blog posts
1:24.7	because we're already talking about it we just have to have someone transcribe it.
1:28.4	The longer form episodes we can just put it as a big long YouTube video or LinkedIn video which can work quite
1:34.5	well so when we look at all these things it really does end up adding up to
1:41.1	helping you create a lot of content.
	...

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