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The GaryVee Audio Experience

The Reason Why Most Brands are LOSING

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 25 September 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

Today's episode of the GaryVee Audio Experience is a virtual keynote I gave recently. I discuss why it's so important for people to understand that brand is built on social, why I'm more interested in the interest graph over the social graph, web 3.0 and the consumer blockchain, how to create a high volume of content at an efficient cost and much more!


Enjoy! Let me know what you thought!


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Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:05.0

That's why most brands are losing.

0:08.0

They're wrong.

0:10.0

You're absolutely right.

0:12.0

I can't imagine being a common sense human being in September 2022 and not understanding

0:21.5

that brand is built on social.

0:24.0

I genuinely mean that.

0:26.0

I mean, you'd have to be so subconsciously religious about what you were taught in college

0:35.1

about how brands are built to be anyone that doesn't see it.

0:39.5

And so my philosophy is why would you spend money on something if you can spend less money

0:47.0

to achieve the same goal?

0:50.2

So I love when people are like Gary TV works for me.

0:52.4

I'm like you spent $6 million on that campaign.

0:56.4

I'm like it should work.

0:58.4

I'm like the question is did you spend $6 million on creative and media in TikTok, YouTube,

1:06.8

Facebook, Pinterest, influencers, podcast, YouTube?

1:11.0

What would happen if you actually spent that same money perfectly in the contemporary

1:15.6

environments?

1:17.0

And so it's weird because I've been on this journey for 15 years and I was incredibly

1:25.7

empathetic the first seven years because I knew people didn't know.

1:29.6

But I literally have dinners now with decision makers who will spend the first 30 minutes

1:34.1

talking about how social media completely controls their child's life.

...

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